The 10th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation focused especially on the latest trends and newcomers in e-commerce among Greek consumers. Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.
See the presentation here
Consumption of private labels at the Greek supermarkets has skyrocketed at 94% in 2021 according to the latest study conducted by Focus Bari via the Focus Bari | YouGov private online panel. The market of private labels seems to have grown tremendously within the last twenty years, comparing results of three national studies : Το 2000, ο ένας στους δύο Έλληνες καταναλωτές (50%) αγόραζαν τακτικά/συστηματικά τουλάχιστον ένα είδος σε private label.
- In 2000, one in two Greeks (50%) regularly purchased at least one product category of private labels.
- This proportion is found at 77% in the study of 2010, and has reached 94% in the July 2021 study.
- What also seems impressively increased is the variety of different product categories that consumers prefer to buy in private labels : with toilet paper and napkins at the top, followed by detergents and cleaners, around 40 different product categories are purchased in private labels at the Greek supermarkets.
- Interestingly, both in the 2010 and the 2021 studies, the majority of consumers perceive private labels as “value for money products”, yet…
- If a branded product is found at an offer or a price approaching that of the private label, the majority of consumers tend to prefer the branded one.
Key Learning : brands hold their power, provided they approach consumers with empathy in view of the squeezed economic & pandemic conditions
Read the full presentation of the study here
According to a new global survey conducted by Focus Bari | YouGov in 17 countries, the pandemic year has brought about new shopping habits as well as consumption of specific food categories and food delivery habits among the Greeks. Actually, the survey showed that:
- Four out of ten Greeks shopped supermarket goods online at least once during the pandemic, and one out of three intend to keep this habit in the future.
- 13% say they prefer the online channel as their main one for supermarket shopping, while 9% intend to adopt this habit in the future, as well.
- As far as specific sources are concerned, nine out of ten have shopped at least once directly from the e-shop of their supermarket of preference, while one out of three have also shopped supermarket goods via the app of a food delivery service.
- More than one in three Greeks have increased consumption of fresh fruit and vegetables during the pandemic, as well as that of house cleaning products.
- On the contrary, the survey notes a considerable drop in the purchase of pre-cooked meals, ready meals and alcohol.
You can see or download the full presentation of the study here
See some key highlights of the Focus Bari & Vodafone study on Greek Women in Business here
See the results of a European Focus Bari – YouGov Study regarding the market of electric cars here
If you want to learn more about the Focus Bari – YouGov partnership please click here
See how our lives have changed in this compilation of Focus Bari studies from April 2020 till March 2021
The virtual event on The Next Day for MRX organised by SEDEA and the Institute of Communication took place on March 24th
Guest speaker was Anne-Sophie Damelincourt, Blue Lemon Insight & Strategy – Founder & Owner | former ESOMAR Council Member I Treasurer.
In the same panel there were also:
- Valeria Tsamis, President of SEDEA | Managing Director, FOCUS BARI,
- Angela Stathopoulou, ESOMAR Representative | Partner-Research Director, METRON ANALYSIS,
- Maria Chryssicopoulou, Head of Customer Research & Customer Insights, OPAP,
- Kostas Houndas, Strategy and Business Analytics Officer, TEMPO-OMD
- Aimilia Tseimazidou, President of IoC | Chairman attp group
The event was attended by 57 companies and more than 75 participants in several sectors.
The video of the event and key take-outs can be found here
The members of EASE elected the new Board of Directors for the years 2021-2023 during the annual General Assembly hybrid meeting, which was held on Wednesday, February 24 2021 in the Amphitheater of OTE Academy.
Valeria Tsamis, Managing Director of FOCUS BARI, was re-elected and continues to contribute to EASE, this time as a Full Member of the Board. Between 2018-2020, Valeria served as an alternate Board member and Head of the very dynamic Task Force for Equal Opportunities in Leadership dealing with the issue of employment exclusion of 50+. In her speech as a candidate, Valeria mentioned: “I still feel the same enthusiasm and I really want to have the opportunity to contribute more in the coming 3 years because I know – both through my previous participation in the Board as well as though the studies that FOCUS BARI has conducted on behalf of EASE – that the needs of the members are multidimensional and the challenges even greater due to the pandemic”.
During the General Assembly Meeting, Valeria Tsamis presented the results of a survey conducted by FOCUS BARI on behalf of EASE among its members.
See more about the General Assembly in which the Minister of Finance, Mr. Christos Staikouras was the guest speaker.
See the Press Release about the new EASE Board of Directors.
According to the latest Focus Bari survey, twelve months after the start of the pandemic, a considerable proportion of Greeks report that their professional and financial status is currently worse. More specifically:
- 30% of the Greek population state that one year after the pandemic their professional status is worse, while only one out of ten (10%) are found to have a better professional position today versus twelve months ago
- For those whose profession situation has worsened, the main reasons are that their business is under-operating for long periods of time, freelancers report that their business turnover has dropped down, while employees state that they have been suspended from work, work very little, or have been completely fired, because their employers’ operation remains suspended, or closed down completely.
- On the other hand, those who report a better professional status nowadays, have either created new job opportunities, or have acquired new skills, or have more time available to work due to remote working.
- Furthermore, 36% of Greeks report their financial status to be worse than twelve months ago, while only 9% say their financial situation is currently better compared to a year ago.
- The main reasons for those who state a worse financial status are that their income has decreased (75%), that they have to support other family members who have been hit financially by the pandemic, or that they had to face unexpected expenses.
- Finally, for the limited proportion of Greeks who report better financials today versus a year ago, the main reason is that they have cut down on their expenses, as well as the fact that they created new income sources, or they exploited sources they already had.
You can find the whole presentation here
Repeated lockdown measures and limitations, coupled with the obligation to “do almost everything” at home, have greatly influenced all types of human relationships during the last months. According to Focus Bari in cooperation with Vivid Vibes National Survey among 1623 adults 16+ nationally, conducted on January 26-28, 2021:
- The average degree of satisfaction with each type of relationships is found at rather “average to quite good levels”, with family and friendships scoring slightly above 7/10, while professional, social and love relationships score quite lower.
- Of course, different types of relationships are of higher or lower importance depending on the age/life stage/marital status of respondents
- Overall, two out of three Greeks report that at least one type of their relationships has gotten worse during the pandemic (64%), while…
- Slightly over half state that at least one type of their relationships has improved because of the pandemic conditions (53%)!
- The big “winner” is family relationships, which are reported improved by over one out of three Greeks, while only 13% claim the opposite, and…
- The big “loser” is—naturally—social relationships, which have got worse for 40% of Greeks, while professional and love, are also negatively affected.
- Those who report improved relationships, do so because of more quality time together, better communication, more empathy and mutual support, as well as the opportunity to “sort out older, long existing misunderstandings.
- On the other hand, the reasons for relationships that have gotten worse are lack of contacts, limited communication, remoteness and lack of common activities, but also frictions & tensions, obviously caused by too much time together in the restricted home area.
You can find the study’s whole presentation here