Group 193

Latest News

Latest News

04 / 052023How big is the generation gap in work environments?

The CEO Clubs Forum was held with great success on April 5th at the Grand Hyatt, which focused on the differences in mentality and values between the 4 generations that currently coexist in all work environments, and how the gap between them can be bridged. At the event, Xenia Kourtoglou of Focus Bari presented the results of an extensive national survey among workers of all generations, ranks and branches.

See the whole survey presentation here

16 / 032023Greeks & Video

The new Focus Bari research presented by Xenia Kourtoglou at the Greek Tube Festival, which took place at the Municipal Theater of Piraeus on March 11-12.

See the full presentation here

09 / 032023Advertising through Consumers’ Eyes

The national survey conducted by Focus Bari for Acrossmedia241 was presented at an official event held on February 22 for the launch of Humanads.

See the full presentation here

22 / 022023Data and Trends in the Greek Press

Greeks today have a multitude of media that they can use for their daily information: in the last 20 years, traditional media have given their place to the internet, which today seems to have priority in the daily lives of Greeks. Within this context, where are the Newspapers today as a source of information?

See the full presentation here

15 / 122022Dressing and violence against women


The great initiative of PPC in collaboration with the communication company DDB, the research company FOCUS BARI and the support of WOMEN ACT as part of the International Day for the Elimination of Violence against Women.

See the presentation here



11 / 112022Xenia Kourtoglou for the 27 years of “The Smile of the Child”

On Wednesday, November 9, "The Smile of the Child" celebrated 27 years of service alongside every child and family at the Thessaloniki Concert Hall.

Xenia Kourtoglou, founder of Focus Bari, presented the results of the panhellenic survey that the company implemented on behalf of "The Smile of the Child".

See the presentation here

03 / 102022How can research data increase advertising effectiveness?

On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk.   The Conference was titled Media : the New Creative  and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics.  The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”

See the the full article here

See the short presentation here

Find more about YouGov BrandIndex here


24 / 072022Valeria Tsamis, Elected President of SEDEA BoD

The members of SEDEA elected the new Board of Directors for the years 2022-2023 during the annual General Assembly meeting, which was held on Wednesday, January 26th  2022.

Valeria Tsamis, Managing Director of FOCUS BARI was re-elected as President of the Board having served in the same position also in 2020-2021, as vice-president for 6 years (2014-2019) and being an active Board member since 2003. Her re-election is and honor but also a commitment to continue contributing to SEDEA and his members and to the market research & opinion polling industry in Greece.

The new SEDEA BoD consists of:

  • Valeria Tsamis (FOCUS BARI AE) - President
  • Dimitris A. Mavros (MRB HELLAS AE) – VicePresident
  • Sophia Tsiliyanni (MARC AE) – General Secretary
  • Angela Stathopoulou (METRON ANALYSIS AE) - Treasurer
  • Lambros Katsanevas (IPSOS-OPINION AE) – Member

Alternate Board Member: Dorina Fydani (NIELSENIQ)

See more about SEDEA and its activities here

28 / 092021Xenia Kourtoglou at the 10th e-business & Digital Marketing World by Infocom

The 10th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari  presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation  focused especially on the latest trends and newcomers in e-commerce among Greek consumers.  Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.

See the presentation here

14 / 052021The Focus Bari & Vodafone Study On Greek Women In Business

See some key highlights of the Focus Bari & Vodafone study on Greek Women in Business here



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