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Group 193

​Insights & Trends

​Insights & Trends

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07 / 092022Focus On Tech Life Tips: January-June 2022
Greeks are universally digital citizens according to the Focus on Tech Life Survey by Focus Bari.  Internet usage has reached 95% among the population 13-74, with more than four out of five “silver adults” being online, while children aged 5-12 are also almost all online!  See the whole presentation of the latest issue of Focus on Tech Life Tips here
02 / 082022Greeks holidays & travelling
After two “Covid Summers” people still prefer to have local holidays than to travel abroad.  Greeks in particular, prefer holidays on the beach, choosing their destination based on value for money, family & friends, yet relying a lot on technology to stay connected even when away!  See the whole presentation of YouGov Profiles by Focus Bari on Greeks Travelling & Holidays Habits & Attitudes here
19 / 072022Alternative means of transport
Greek drivers score third in Europe in daily car usage, yet costs of fuels, car maintenance and environmental protection lead them to switching to alternative transportation methods. See the results here
30 / 062022Focus On Tech Life Tips: January – March 2022
All Greeks have gone online, with the “silver age of 65-74” growth their relationship with the digital, social & e-commerce world intensively, during the last couple of years. See the new issue of Focus on Tech Life Tips here
18 / 052022Advertising through consumers’ eyes
Discover how Greeks view advertising nowadays: do they engage or pay attention to ads, and which ones?  Do they appreciate personalized ads, or do they avoid them?  See the new presentation of the Profiles Survey by Focus Bari | YouGov here
20 / 042022Greeks and the climbing prices
Severe reductions/cutdowns on basic, necessary expenses are reported by Greeks, in view of the climbing prices in electricity, car and heating petrol, supermarket items, food and beverages. See the analytical report here
13 / 042022Greeks Cars and Motoring Attitudes
Greeks perceive electric cars to comprise the future of the car industry; according to the latest trends regarding Greeks’ attitudes towards cars, safety, economy and convenience for the whole family are the major criteria for selecting a car model. See the presentation of the Profiles Survey by Focus Bari | YouGov regarding cars & motoring here Learn more about YouGov Profiles here
05 / 042022Study on shopping and offers
Pandemic & Financial Conditions form new shopping habits: Second-hand purchases, special offers and all forms of discounts & coupons are mostly sought after practices among Greek consumers, according to the April edition of YouGov Profiles  by Focus Bari. See the presentation here Learn more about YouGov Profiles here
21 / 032022Study on Ad Blockers in Greece
According to the National Study Profiles by Focus Bari | YouGov, more than one in two Greeks have installed/use an ad blocker either in their browser or their mobile, and this proportion reaches two out of three among the younger age groups; main reasons are to avoid annoying/intrusive adverts, viruses/malwares and enhance safety. See the presentation here Learn more about YouGov Profiles here
22 / 022022Greeks and Artificial Intelligence (AI)
What are Greeks thinking about Artificial Intelligence? Is it a step of progress or a threat?  Discover what the world thinks about AI through the latest Focus Bari | YouGov multi-country survey!  See the full presentation here
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