focusbari

Group 193

Our Offerings

OUR OFFERINGS

Services & Solutions

Focus Bari has the scale and resources capability to conduct research anywhere in the world with the selection of the ideal methodology per case. We use research as our tool, and offer the latest qualitative, quantitative, hybrid and multi-method research approaches, which are complemented by a full range of data analytical tools and techniques:

CATI (Computer Assisted Telephone Interviews) | CAPI/TAPI (Computer/Tablet Assisted Personal Interviews) | Online/CAWI (Computer Assisted Web Interviews) | Product Tests | Mystery shopping | Focus Groups (Online & Face2Face), In-depth Interviews (Online & Face2Face) | Online Communities | Ethnography | Workshops | Consultation, Mentoring & Coaching.

Group 123

Helping our clients to succeed requires capabilities that deliver results. We are a full-service market research agency, offering solutions for the entire spectrum of our client’s needs. Our services are here to assist you—providing both research and consulting – in several domains, such as:

Group 211
Corporate & Business Strategy

Corporate Image Research relates to a company as a whole and the perceptions that all internal and  external stakeholders have about it.  It centers around the company’s strengths and weaknesses , covering both typical functionality and emotional perspective.

Understanding stakeholders’ expectations is crucial for creating and maintaining a responsible & successful business.

Product Development, Marketing & Communication Research

Combining primary research, data analytics, data from our syndicated studies and/or CX based services we provide valuable information regarding.

Group 212
Group 213
Employees & HR Research

Our Employee Opinion and HR Research gives each employee in your business a unique & useful voice. Uncovering employees’ perceptions about: your brand, leadership team and possible future business decisions.

Customer Experience
At Focus Bari we promote healthy business development, by supporting & advising our clients how to grow through the guidance from their own customers:
  • T-NPS projects
  • BI analysis & diagnostics
  • Customer segmentation, profiling & mapping (analytics & research)
  • Predictive analytics
  • Customer satisfaction & NPS studies
  • CX Success Stories syndicated study & Benchmarks
  • Customer Journey Mapping
  • Loyalty programs: design & optimization
  • Counseling
  • Coaching and Mentoring
  • Workshops

Our background & investment in CX includes:

  • 2018-CCXP, Certification by Customer Experience Professional Association (CXPA)
  • 2017-Design Thinking Training by Design Thinkers Academy UK
  • 2016 – NPS2 Certification by Satmetrix®
5
Group 214
Media Measurements

We have more than 30 years’ experience in media currencies for Radio & Print media using internationally established methodologies, adhering to the media currency principles and delivering the ratings & tools for media evaluation& media planning.

gotop

We are the most specialized & experienced organization regarding Media surveys following their audiences since our launch; thanks to that we can offer:

  • Media Audiences segmentation & profiling
  • Digital habits and media compilation measurements

Media, like any other brand, can benefit from our wide portfolio of research services including more specialized ones like

  • program optimization surveys (Call Out, OMT/AMTs)
  • outdoor effectiveness measurements

Your teams can benefit from our inspiring & motivating workshops aiming to help you

  • define your purpose & your future goals
  • plan your roadmap
  • be ready to make changes
  • adopt effective ways of working as a team

Combining primary research, data analytics, data from our syndicated studies and/or CX based services we provide valuable information regarding:

  • Market structure & evolution
  • Usage and Attitudes
  • Segmentation / Profiling / Marketing Personas
  • Product Development (including conjoint tests)
  • Concept Testing & Product Testing
  • Packaging & Pricing
  • Advertising & Brand Image

Our research provides your business with a strategic management tool to drive a high-performance culture and improved business results with highly engaged employees.

Qualitative and quantitative research methods are tailored to your specific needs to ensure the best results and actionable insights are achieved for your business.

We are the most specialized & experienced organization regarding Media surveys following their audiences since our launch; thanks to that we can offer:

  • Media Audiences segmentation & profiling
  • Digital habits and media compilation measurements

Media, like any other brand, can benefit from our wide portfolio of research services including more specialized ones like

  • program optimization surveys (Call Out, OMT/AMTs)
  • outdoor effectiveness measurements

Your teams can benefit from our inspiring & motivating workshops aiming to help you:

  • define your purpose & your future goals
  • plan your roadmap
  • be ready to make changes
  • adopt effective ways of working as a team