ReputationERA
A Groundbreaking 360° Research Tool for Measuring Corporate Reputation
In an era where perception shapes reality, reputation is the foundation of business success. Focus Bari is proud to present ReputationERA in Greece, a cutting-edge research tool that provides a 360-degree approach to measuring and managing companies’ reputation.
In today’s hyper-connected, ever-evolving business landscape, companies face challenges ranging from economic turbulence and talent shortages to increasing demand for transparency and trust. Stakeholders — whether it is customers, employees, investors, or partners — form the foundation of a company’s reputation. Their perceptions, advocacy, and trust ultimately determine corporate value and resilience.
We have the solution! The new syndicated tool jointly provided by Focus Bari and Renfluence maps the landscape of influencers (instagrammers) in 3 different tiers (Mega-Mid-Macro) and 10 different sectors (product categories) highlighting the most efficient / influential influencers per sector & tier while also providing influencers’ profiling including detailed quantitative data (metrics / indicators from Renfluence platform), quality characteristics (from Focus Bari research among consumers) and CPE forecast.
Reputation impacts every facet of business: customer loyalty, investor confidence, employee engagement, and crisis recovery. With ReputationERA, companies can now turn reputation into a measurable, manageable asset.
Developed by ERA Research & Consultancy, with decades of multi industry expertise, ReputationERA is a co-creative, tailored, and actionable research model. It has been successfully implemented in over 500 projects across 200 companies and has received 10 prestigious Owl Awards from the Turkish Researchers’ Association. The model has also been presented at ESOMAR’s annual congress and was nominated for the Best Paper Award — a testament to its innovative and strategic approach.
The ReputationERA model unfolds in three steps:
1. Crafting the Vision & Strategy — Defining where your reputation stands and where it needs to go
2. Stakeholder Analysis – Understanding perceptions and advocacy levels across all stakeholder groups
3. Reputation Roadmap — Building a strategic plan and continuous monitoring using a single metric per stakeholder group
Detailed answers to such questions are given by the FocusOnTechLife: Households survey, monitoring the share of each major telco provider and combination of services among the Greek households.
Clear insights into overall perception, priority action areas, relationship strength, and index scores to track progress over time. Focus Bari now brings this award-winning methodology to Greece, offering companies a powerful tool to build trust, drive performance, and secure long-term success.
YouGov BrandIndex continuously measures the public’s perception of hundreds of sectors and thousands of brands around the globe. YouGov’s syndicated brand tracking helps you measure brand health, monitor growth, track advertising campaigns and inform strategy.
Tracking brands in Greece since 2020, you can see both the historical and instant view of your brand and campaign performance, monitored against your competitors.
Neuromizer is the result of a strategic partnership between Focus Bari-a leading market research agency-and Optimal -a leading agency in the HR & consultancy sectors. The two organizations co-branded Neuromizer, in order to provide break through Neuromarketing services in Market Research in Greece. Focus Bari provides the Neuromizer Research Solution in the Greek market, combining its expertise in consumer research and insights, and offering client service and support.
FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the Greek population, and that of broadband upon its launch in 2008.
Α study conducted on a regular basis that directly evaluates Greek consumers’ experiences with a variety of industries and touchpoints. Through their actual experiences’ stories, customers convey their useful messages, providing food for thought and action to companies & brands.
At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.
President/CEO, Future Thinking France, Iris President
President and CEO
Environics Research Group