focusbari

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We transform data into knowledge
Through our inspiration and state-of-the-art technology, we transform consumer data into successful business guidelines.
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The affiliate partner of YouGov in Greece
Find and understand the audience that matters the most with YouGov Profiles or measure brand health, monitor growth, and track advertising to create an unbeatable strategy with YouGov BrandIndex
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OUR OFFERINGS
Focus Bari has the scale and resourcing capability to deliver anywhere in the world with the selection of the ideal methodology per case….
YouGov BrandIndex

YouGov BrandIndex continuously measures the public’s perception of hundreds of sectors and thousands of brands around the globe. YouGov’s syndicated brand tracking helps you measure brand health, monitor growth, track advertising campaigns and inform strategy.

Tracking brands in Greece since 2020, you can see both the historical and instant view of your brand and campaign performance, monitored against your competitors.

YouGov®
Focus On Tech Life

FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the , and that of broadband upon its launch in 2008.

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CX Success Stories

Α study conducted on a regular basis that directly evaluates Greek consumers’ experiences with a variety of industries and touchpoints. Through their actual experiences’ stories, customers convey their useful messages, providing food for thought and action to companies & brands.

Focus on Social Media Influencers

More and more brands trust social media influencers with their advertising campaigns. Data on those personas profession, their interests and their number of followers are already available, but…. do you know if they are the right fit for your brand or what is their impact on your target group?

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Bari S.M.A.R.T.

At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.

Our Clients
Everything there is as it should, reliable, committed and full of engagement!
One of the pillars of the Iris network for more than 25 years, Focus Bari is still the agency to look for in Greece. Everything there is as it should, reliable, committed and full of engagement…and more.
Stephane Marder
President/CEO, Future Thinking France, Iris President
fuzBGi
They say about us
Everything there is as it should, reliable, committed and full of engagement!
One of the pillars of the Iris network for more than 25 years, Focus Bari is still the agency to look for in Greece. Everything there is as it should, reliable, committed and full of engagement…and more.
Stephane Marder
President/CEO ,Future Thinking France, Iris President
Focus’ moto has always been «Focus is her people»!
I spent 8 years at Focus! 8 years full of knowledge, experiences, hard work, stress, but also full of love …Focus’ moto has always been «Focus is her people» … The most important and valuable lesson I got from there, was to do my work with love! Because when you are in love with your work, you are always good at it … And people at Focus are simply the best …
Gogo Diamantaki
Research & Pricing GROUP ΑΝΤΕΝΝΑ
Partnering in success with a brand requires a FOCUS beyond data on insights!
“Partnering in success with a brand requires a FOCUS beyond data on insights and a view on co-creation rather than interpretation."
Charis Broumidis
President & CEO, Vodafone Hellas
Focus Bari manages to enlighten and decode mechanisms!
The following oxymoron characterizes human behavior and actions: Psychology experts confirm that they are still to a large extend unexplored, while on the other hand they constitute the largest capital in market research. Focus Bari, thanks to its most powerful tool – its people – and its approach during all these  years, manages to enlighten and decode mechanisms, human footprints and characters in a targeted way. This way, it has remained a valuable and strategic partner. My wish is that it never loses its “focus” on innovation and competitiveness.
Gregory Antoniadis
President SDE
Focus Bari research has strongly contributed to organizing our market!
I believe that Focus Bari research has strongly contributed to organizing our market, enhanced with credibility the commercial tools of the media, and undoubtedly helped advertisers towards the right decisions regarding the investment of their money. I hope that Focus Bari, which has been a reliable tool for us, keeps evolving during the years in order to support the advertising market.
Theocharis Filippopoulos
ATTICA MEDIA
I have always been impressed with the broad perspective of Focus Bari people!
 
Our relationship with Focus goes back more than 20 years to when Environics first became a member of IRIS and I am proud to count Xenia and Valeria and Anna among my friends and professional colleagues. I have always been impressed with the broad perspective the company’s representative bring to any discussion, balancing client needs with business realties all within the context of the constantly shifting economic, social and consumer trends that we all find ourselves dealing with. To be able to celebrate 25 years in our industry is a testament to the company’s successful adaptation, reinvention and ongoing commitment to focus on the most important client needs.


Barry, G. Watson, PhD, CMRP, FMRIA
President and CEO
Environics Research Group
Barry, G. Watson
I have always admired their professional and critical view!
I have known my colleagues from Focus Bari for many years, as they have been very active participants of EMRO conferences. I have always admired their professional and critical view, and at the same time their creativity and openness. Just like myself they value the international view and try to learn things from other countries. We have exchanged many experiences, problems and idea’s and I can sincerely say that we are not only colleagues but also friends.

Irena Petric
President EMRO
Irena Petric
They have helped the progress of media research in Europe!
Focus Bari has attended EMRO conferences for many years and represented Greece among the major players in European media research. Many of the issues EMRO has struggled with, as media becomes more complex, have not been straightforward because media research deals in estimates not absolutes. We have sought the least worst solution in endeavours to improve the estimation of audiences for print, TV and radio and the internet. And we are as close to reality as we can be at the moment. This would not be possible without the probing questions, acceptance of new ideas and their adaptation and implementation. Focus Bari asks these probing questions and. when satisfied. changes its methodologies accordingly, adapting them for the Greek market. By their participation in EMRO they have helped the progress of media research in Europe and brought research experience and integrity to what might otherwise be disorganised chaos.


Roger Holland
Executive Chairman, JICPOPS UK
EMRO UK representative and past President
Roger Holland
Focus Bari has been a launching member of IAB Hellas since 2001, a time when very few had even heard about the internet and digital marketing!
Focus Bari has been a launching member of IAB Hellas since 2001, a time when very few had even heard about the internet and digital marketing. It is through the Focus Bari Studies that we have all learned about the growth and the booming of the internet among the Greeks and our market, studies that have enlightened and supported companies and enterpreneurs to enter the digital business. Focus Bari is still one of the most active members of our community, and I am sure it will be for all the years to come.

Marco Struecker, Managing Director SEE at
VICE Media
Marco Struecker
Very few people have contributed to the healthy growth of the communications market in Greece as has Xenia Kourtoglou and Focus Bari!
To measure is to improve. Very few people have contributed to the healthy growth of the communications market in Greece as has Xenia Kourtoglou and Focus Bari.
Μichael Boussias
Εκδότης Boussias Communications
They quantify changes in our lifestyle!
I like Focus for their quantify changes in our lifestyle and monitor effectively technology’s transformation into a tool for all generations. I like Xenia since she is leading with enthusiasm Focus people in order to trace new marketing paths, new social phenomena. Most of all, I appreciate Xenia for she monitors during last 2 decades the goals of working ladies, the radical transformation in our ambitions and she managed to register our dynamic.
Angelina Michailidis
General Manager Response
My wish is that it never loses its “focus” on innovation and competitiveness!
The following oxymoron characterizes human behavior and actions: Psychology experts confirm that they are still to a large extend unexplored, while on the other hand they constitute the largest capital in market research. Focus Bari, thanks to its most powerful tool – its people – and its approach during all these  years, manages to enlighten and decode mechanisms, human footprints and characters in a targeted way. This way, it has remained a valuable and strategic partner. My wish is that it never loses its “focus” on innovation and competitiveness.
Grigoris Antoniadis
President SDE
The experience and the day-to-day interaction with you, helped me shape my personality!
It was a great honor for me to start working as a junior, gaining valuable experience and the day-to-day interaction with you, helping me shape my personality. I wish you the best for the future.
Aggelos Psomas, Insight Analyst
BLUE 449
Focus Bari scores high to all our expectations!
I had the honor to work at Focus Bari and learn what it really means to care for your company, hour customers, your colleagues.  I am sure that the Focus Bari team will continue to offer us its knowledge, experience and turn data into insights, scoring high to all our expectations.
 
Chrysa Papaioannou
Project Manager & Business Development
They add value beyond just conducting another research!
By working with and close to this team one can easily understand that they are really dedicated to add value beyond just conducting another research. Τhey are equally capable to stimulate and analyze useful results by capitalizing on innovation and appropriate methodology.
Nikos Charalambides
Director of the Greek Office, GREENPEACE
Τheir people work tirelessly to support us!
Focus Bari is one of our main research partners and we have been working closely together for many years now. Their people, with their expertise and passion, work tirelessly to support us even under extremely tight deadlines and ensure they successfully carry out very demanding research projects.
Elena Bozoni,
Insights Manager Vodafone
With Focus by your side you always get a clear, sharp position and vision.
With Focus by your side you always get a clear, sharp position and vision. That’s why they are tops in defining where you stand and where you need to go next. Xenia and team: thanks for the clear-eyed Focus you have provided to me.
James Nass
CEO MullenLowe Athens Advertising
Focus Bari often pioneered methodical new territories, but never without the security of profound specialist knowledge and experience, thus guaranteeing results of the highest quality for Market and Media!
It was with great pleasure that I heard that you are currently celebrating your company’s Silver Jubilee. Twenty five years of hard work and dedication in service to the Market and Media Research in Greece and Europe. Yes, that has to be celebrated! We have known each other for many years, regularly meeting at Emro Congresses and other international professional events. The presentations and contributions from Focus Bari were always outstanding and of exceptional interest to the European market. Focus Bari often pioneered methodical new territories, but never without the security of profound specialist knowledge and experience, thus guaranteeing results of the highest quality for Market and Media. Our discussions led to many useful new ideas and applications. We wish the company Focus Bari continuing success as a key player in its field in Europe, and I wish the staff of the company my personal thanks and congratulations and all the best for their futures. I look forward to a long and satisfying cooperation with you all.
Peter Flockenhaus
interlogic Computer-Service GmbH
Our cooperation with Focus has been extremely fruitful!
I do remember as a lucky day the day, some 15 years ago, when a sociologist relation of mine put us in contact with Focus. We were then looking for a research institute able to carry out the increasing number and diversity of qualitative studies on EU related issues which were commissioned to OPTEM by the European Commission and other European organizations, involving Greece among other Member States. Since then, our cooperation with Focus has been extremely fruitful. Not only has Focus' work been as close to perfection as possible over dozens of qualitative assignments, but our Greek partner has also been an active contributor to the life of the "European Qualitative Network " which we have created and gradually developed to deal with our pan-European research.
Daniel Debomy
Managing Director, OPTEM, France
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