Focusbari

Latest News

Latest News

03 / 102022How can research data increase advertising effectiveness?

On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk.   The Conference was titled Media : the New Creative  and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics.  The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”

See the the full article here

See the short presentation here

Find more about YouGov BrandIndex here

 

24 / 072022Valeria Tsamis, Elected President of SEDEA BoD

The members of SEDEA elected the new Board of Directors for the years 2022-2023 during the annual General Assembly meeting, which was held on Wednesday, January 26th  2022.

Valeria Tsamis, Managing Director of FOCUS BARI was re-elected as President of the Board having served in the same position also in 2020-2021, as vice-president for 6 years (2014-2019) and being an active Board member since 2003. Her re-election is and honor but also a commitment to continue contributing to SEDEA and his members and to the market research & opinion polling industry in Greece.

The new SEDEA BoD consists of:

  • Valeria Tsamis (FOCUS BARI AE) - President
  • Dimitris A. Mavros (MRB HELLAS AE) – VicePresident
  • Sophia Tsiliyanni (MARC AE) – General Secretary
  • Angela Stathopoulou (METRON ANALYSIS AE) - Treasurer
  • Lambros Katsanevas (IPSOS-OPINION AE) – Member

Alternate Board Member: Dorina Fydani (NIELSENIQ)

See more about SEDEA and its activities here

28 / 092021Xenia Kourtoglou at the 10th e-business & Digital Marketing World by Infocom

The 10th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari  presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation  focused especially on the latest trends and newcomers in e-commerce among Greek consumers.  Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.

See the presentation here

14 / 052021The Focus Bari & Vodafone Study On Greek Women In Business

See some key highlights of the Focus Bari & Vodafone study on Greek Women in Business here

 

 

 

25 / 032021RESEARCH NEXT! Let’s open the dialogue

The virtual event on The Next Day for MRX organised by SEDEA and the Institute of Communication took place on March 24th

Guest speaker was Anne-Sophie Damelincourt, Blue Lemon Insight & Strategy – Founder & Owner | former ESOMAR Council Member I Treasurer.

In the same panel there were also:

  • Valeria Tsamis, President of SEDEA | Managing Director, FOCUS BARI,
  • Angela Stathopoulou, ESOMAR Representative | Partner-Research Director, METRON ANALYSIS,
  • Maria Chryssicopoulou, Head of Customer Research & Customer Insights, OPAP, 
  • Kostas Houndas, Strategy and Business Analytics Officer, TEMPO-OMD
  • Aimilia Tseimazidou, President of IoC | Chairman attp group

The event was attended by 57 companies and more than 75 participants in several sectors.

The video of the event and key take-outs can be found here  

"RESEARCH

16 / 032021Valeria Tsamis, Elected Member of the Board of EASE

The members of EASE elected the new Board of Directors for the years 2021-2023 during the annual General Assembly hybrid meeting, which was held on Wednesday, February 24 2021 in the Amphitheater of OTE Academy.

Valeria Tsamis, Managing Director of FOCUS BARI, was re-elected and continues to contribute to EASE, this time as a Full Member of the Board. Between 2018-2020, Valeria served as an alternate Board member and Head of the very dynamic Task Force for Equal Opportunities in Leadership dealing with the issue of employment exclusion of 50+. In her speech as a candidate, Valeria mentioned: “I still feel the same enthusiasm and I really want to have the opportunity to contribute more in the coming 3 years because I know – both through my previous participation in the Board as well as though the studies that FOCUS BARI has conducted on behalf of EASE – that the needs of the members are multidimensional and the challenges even greater due to the pandemic”.

During the General Assembly Meeting, Valeria Tsamis presented the results of a survey conducted by FOCUS BARI on behalf of EASE among its members.

See more about the General Assembly in which the Minister of Finance, Mr. Christos Staikouras was the guest speaker.

See the Press Release about the new EASE Board of Directors.

Μαρκάροντας το κουτί και δίνοντας τα στοιχεία επικοινωνίας σας, αναγνωρίζετε ότι έχετε διαβάσει την Πολιτική Απορρήτου – GDPR και δίνετε τη συγκατάθεσή σας για να λαμβάνετε επικοινωνία σχετικά με την δραστηριότητα της Focus Bari, υπηρεσίες/προϊόντα και εκδηλώσεις που ίσως σας ενδιαφέρουν. Ωστόσο, αν αλλάξετε γνώμη, μπορείτε να απεγγραφείτε ανά πάσα στιγμή από την επικοινωνία μας, ακολουθώντας τις οδηγίες που θα βρείτε μέσα στα email που λαμβάνετε από εμάς.
By clicking the button and sharing your contact information with us, you acknowledge that you have read our Personal data policy - GDPR and that you consent to receiving communications about Focus Bari’s business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.