On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk.   The Conference was titled “Media : the New Creative”  and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics.  The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”

See the the full article here

See the short presentation here

Find more about YouGov BrandIndex here

The members of SEDEA elected the new Board of Directors for the years 2022-2023 during the annual General Assembly meeting, which was held on Wednesday, January 26^th  2022.

Valeria Tsamis, Managing Director of FOCUS BARI was re-elected as President of the Board having served in the same position also in 2020-2021, as vice-president for 6 years (2014-2019) and being an active Board member since 2003. Her re-election is and honor but also a commitment to continue contributing to SEDEA and his members and to the market research & opinion polling industry in Greece.

The new SEDEA BoD consists of:

• Valeria Tsamis (FOCUS BARI AE) - President
• Dimitris A. Mavros (MRB HELLAS AE) – VicePresident
• Sophia Tsiliyanni (MARC AE) – General Secretary
• Angela Stathopoulou (METRON ANALYSIS AE) - Treasurer
• Lambros Katsanevas (IPSOS-OPINION AE) – Member

Alternate Board Member: Dorina Fydani (NIELSENIQ)

See more about SEDEA and its activities here

The 10^th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari  presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation  focused especially on the latest trends and newcomers in e-commerce among Greek consumers.  Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.

See the presentation here

See some key highlights of the Focus Bari & Vodafone study on Greek Women in Business here

The virtual event on The Next Day for MRX organised by SEDEA and the Institute of Communication took place on March 24^th

Guest speaker was Anne-Sophie Damelincourt, Blue Lemon Insight & Strategy – Founder & Owner | former ESOMAR Council Member I Treasurer.

In the same panel there were also:

• Valeria Tsamis, President of SEDEA | Managing Director, FOCUS BARI,
• Angela Stathopoulou, ESOMAR Representative | Partner-Research Director, METRON ANALYSIS,
• Maria Chryssicopoulou, Head of Customer Research & Customer Insights, OPAP, 
• Kostas Houndas, Strategy and Business Analytics Officer, TEMPO-OMD
• Aimilia Tseimazidou, President of IoC | Chairman attp group

The event was attended by 57 companies and more than 75 participants in several sectors.

The video of the event and key take-outs can be found here  

The members of EASE elected the new Board of Directors for the years 2021-2023 during the annual General Assembly hybrid meeting, which was held on Wednesday, February 24 2021 in the Amphitheater of OTE Academy.

Valeria Tsamis, Managing Director of FOCUS BARI, was re-elected and continues to contribute to EASE, this time as a Full Member of the Board. Between 2018-2020, Valeria served as an alternate Board member and Head of the very dynamic Task Force for Equal Opportunities in Leadership dealing with the issue of employment exclusion of 50+. In her speech as a candidate, Valeria mentioned: “I still feel the same enthusiasm and I really want to have the opportunity to contribute more in the coming 3 years because I know – both through my previous participation in the Board as well as though the studies that FOCUS BARI has conducted on behalf of EASE – that the needs of the members are multidimensional and the challenges even greater due to the pandemic”.

During the General Assembly Meeting, Valeria Tsamis presented the results of a survey conducted by FOCUS BARI on behalf of EASE among its members.

See more about the General Assembly in which the Minister of Finance, Mr. Christos Staikouras was the guest speaker.

See the Press Release about the new EASE Board of Directors.