The International FESPA Conference was conducted in Glyfada, Athens on 14 & 15 September 2023, with a wide participation of entrepreneurs in the offset printing business from all over the world.  The conference touched upon a range of interesting topics such as the importance of Customer Experience, the succession in Family Businesses, the Corporate Social Responsibility, the Female Leadership, etc.

Xenia Kourtoglou, Founder Focus Bari & Resilience Expert, presented historical data and national research results regarding women’s position in entrepreneurship and business leadership, describing the long way that Greek business women have come through, the developments during the last 30 years, as well as the importance of female participation in leadership teams.

You can find the whole presentation here

Valeria Tsamis, Managing Director Focus Bari & President of SEDEA was present at the annual ESOMAR congress entitled: "SUPER CHARGE" which took place in Amsterdam, on September 10-13/2023.

This year's congress was attended by over 1,100 delegates from 78 countries in physical presence and attended online by over 1,500 Market Research professionals from around the world. The conference - in the context of the rapid development of new technologies and constant challenges - focused on topics such as the ability of insights to "supercharge" brands, the acceleration of sustainability, understanding Gen Z, leveraging the metaverse and artificial intelligence and connecting disparate data to "supercharge" people's understanding.

On Sunday 10/3, before the official start of the Congress, the ESOMAR Associations Leaders Summit took place, where Valeria Tsamis participated representing SEDEA which earlier this year had signed a Partnership Agreement with Esomar to strengthen the co-operation between the two parties.

At the closing of this year's congress, it was announced that Greece will be the host country of this important for the Market Research industry international event, in September 2024!

The CEO Clubs Forum was held with great success on April 5th at the Grand Hyatt, which focused on the differences in mentality and values between the 4 generations that currently coexist in all work environments, and how the gap between them can be bridged. At the event, Xenia Kourtoglou of Focus Bari presented the results of an extensive national survey among workers of all generations, ranks and branches.

See the whole survey presentation here

The new Focus Bari research presented by Xenia Kourtoglou at the Greek Tube Festival, which took place at the Municipal Theater of Piraeus on March 11-12.

See the full presentation here

The national survey conducted by Focus Bari for Acrossmedia241 was presented at an official event held on February 22 for the launch of Humanads.

See the full presentation here

Greeks today have a multitude of media that they can use for their daily information: in the last 20 years, traditional media have given their place to the internet, which today seems to have priority in the daily lives of Greeks. Within this context, where are the Newspapers today as a source of information?

See the full presentation here

The team of Focus Bari is cutting a cake for the new year with guest Stefanos Xenakis who presented his new book "NAI"

WE CHANGE MINDS, NOT CLOTHES

The great initiative of PPC in collaboration with the communication company DDB, the research company FOCUS BARI and the support of WOMEN ACT as part of the International Day for the Elimination of Violence against Women.

See the presentation here

On Wednesday, November 9, "The Smile of the Child" celebrated 27 years of service alongside every child and family at the Thessaloniki Concert Hall.

Xenia Kourtoglou, founder of Focus Bari, presented the results of the panhellenic survey that the company implemented on behalf of "The Smile of the Child".

See the presentation here

On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk.   The Conference was titled “Media : the New Creative”  and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics.  The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”

See the the full article here

See the short presentation here

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