With immense success and interest from the entire e-commerce market, attendees from all over Greece gathered to meet and listen to industry leaders at the e-commerce summit organized by Boussias Communications at Costa Navarino. Xenia Kourtoglou was an invited Keynote Speaker with her presentation titled "Discovering the e-shopper," where she detailed how Greek consumers shop, alternating their interaction with retail both online and offline simultaneously. She concluded that "there is no e-shopper, there is only the shopper," emphasizing the huge need and expectation from the public for retail businesses to serve them concurrently and simultaneously through both "channels" without distinction. Through a wealth of research data, she substantiated her position, concluding with valuable tips to help retail businesses adopt strategies that improve the customer experience they offer and, consequently, their sales growth. Subsequently, Xenia Kourtoglou moderated a panel with leading representatives of e-commerce in Greece, including experts from major local and international organizations active in e-commerce, such as Plaisio, Spitishop, L’Oreal, and Mastercard

See Xenia Kourtoglou's presentation here

With great success and the presence of the Minister of Digital Governance, the two-day Tech Experience Festival in Patras concluded. Leading speakers and scientists presented their views on Digital Transformation, technological evolution, and the necessity for public awareness and familiarization. Xenia Kourtoglou from Focus Bari presented the current relationship of Greeks with technology and expectations regarding Artificial Intelligence, as well as the use, relationship, and opinions about Chat GPT.

Find Xenia Kourtoglou's presentation here

With a large turnout at the Sofitel Hotel, the Hellenic Institute of Customer Service organized the CEO Breakfast with keynote speaker Xenia Kourtoglou of Focus Bari. The speaker presented revealing research findings with real customer experience stories, emphasizing that "Our customers are our mirrors" is the title of my talk today at the CEO Breakfast at EIEP. She highlighted that making customer experience the central mission of every business guides proper strategies, decisions, processes, and most importantly, inspires and unites teams of associates. Because we are here to leave an imprint as organizations, making the world and our customer's life better! And the company's profits are the result, not the goal!" Xenia Kourtoglou comprehensively demonstrated how customer experience can lead every business to absolute prosperity and financial strength, and how every organization can meet all customer needs on a practical, social, and human level while maintaining high employee engagement.

See Xenia Kourtoglou's presentation here.

With the presence of two Ministers—Digital Governance Minister Mr. Dimitris Papastergiou and Health Minister Mr. Adonis Georgiadis—and a large turnout of companies involved in e-commerce and digital marketing, the annual SEDE (Association of Internet Companies of Greece) meeting was held on April 17, 2024, at a central hotel in Athens. Xenia Kourtoglou was the invited speaker with the title "Online-Offline: Two Different Worlds?" revealing through historical research data the current relationship of Greeks with the internet, social networks, digital communication, and e-commerce, and describing in detail the continuous alternation between the digital and offline worlds in daily life. The speaker emphasized the need for internet businesses to systematically listen to both consumer habits and the ever-increasing needs of their clients, acting as expert communication advisors at a 360 level, with a holistic business perspective.

See Xenia Kourtoglou's presentation here

In the context of its nationwide activities, the Hellenic Institute of Customer Service organized a one-day event in Trikala Thessaly in collaboration with Plushost in order to promote the importance of the Customer Experience for businesses. Xenia Kourtoglou, spoke about the Power of Customer Experience, which is a central mission for every organization, presenting data from the Greek market and Greek society, which familiarize businesses with modern consumer demands, mindset, habits, and expectations. In her speech, Kourtoglou highlighted the ever-increasing relationship consumers have with technology, and presented strategies to help all organizations develop a CX culture as well as practical steps to continuously improve the customer experience they offer.

See the whole presentation of Mrs. Kourtoglou here

As part of the 2024 Panorama of Entrepreneurship event, an established institution organized for many years at the Athens Concert Hall by Professor Iordanis Ladopoulos, Xenia Kourtoglou participated in a panel on "Artificial Intelligence and how it will affect career paths." Along with distinguished co-panelists, the panelists discussed potential developments and how individual initiative, continuous and lifelong learning, and the development of human skills can help both young people and older individuals navigate a positive career trajectory in the era of Artificial Intelligence

As part of its nationwide activities, the Hellenic Institute of Customer Service organized a seminar in Trikala, Thessaly, in collaboration with Plushost, with the aim of promoting the importance of Customer Experience for businesses. Xenia Kourtoglou spoke about the Power of Customer Experience, which is a central mission for every organization, presenting data from the Greek market and society that familiarize businesses with modern consumer demands, mindset, habits, and expectations. In her speech, Ms. Kourtoglou emphasized the increasingly close relationship between consumers and technology, and presented strategies that help all organizations develop a CX culture as well as practical steps for the continuous improvement of the customer experience they offer.

See the whole presentation of Mrs. Kourtoglou here

Celebrating Women's Day and supporting Women's Entrepreneurship, the Corinth Chamber of Commerce organized a seminar with Xenia Kourtoglou as the keynote speaker. In her speech, Xenia Kourtoglou presented the results of a public opinion survey regarding the position and treatment of Greek women in modern work environments, as well as in society and family in general. She urged all women—whether they are employees, entrepreneurs, or not—to inspire those around them, continually striving to become better versions of themselves and rightfully claiming the position they deserve.

See Xenia Kourtoglou's presentation here.

Cosmoestetica, the annual Conference-Exhibition of the Hellenic Association of Aesthetic Medicine and Cosmetology (PSAMKA), was completed with great success and a large turnout of delegates on March 2nd and 3rd, 2024, focusing on the latest developments in aesthetics and cosmetology. Xenia Kourtoglou, an expert in Mental Resilience, presented research findings on the habits and mindset of Greeks regarding health, beauty, and nutrition, while emphasizing the importance of a holistic approach to health, as the three dimensions of the human organism—mind, body, and soul—are in continuous and dynamic interaction.

See Mrs. Kourtoglou’s presentation here

The Applia 2024 Conference took place with great success on February 26, 2024 at the Grande Bretagne Hotel in Athens.  More than 230 leaders of the electrical appliances market and the large retailers attended the conference, where top speakers from the academia, the retail and the AI/technology community presented the current status, challenges, and future developments of consumers, society and the market.  Xenia Kourtoglou, Founder of Focus Bari, presented the latest trends in Greeks’ relationship with technology, the current societal challenges and the findings of a national survey conducted exclusively for the conference.  In her presentation, Xenia Kourtoglou underlined the current “Tech Gaps”, “Society Gaps” and “Loyalty Gaps” currently observed according to Greek consumers attitudes and habits.

You can see the whole presentation here