Society - Focusbari

Online shopping in Greece: same click, different habits. What they buy, how much they spend, and how they pay Gen Z, Millennials, and Gen X

Posted on September 3, 2026September 4, 2026 by focusbari_user

– The new issue of “Focus on Tech Life Tips” from Focus Bari –

Focus Bari has been systematically tracking Greeks’ relationship with the internet since 1995.
Through Focus on Tech Life | Web, it tracks the trends and changes that shape their online behavior over time. The new edition focuses on online shopping, highlighting how Greeks’ online shopping behavior is evolving today.

8 out of 10 Greeks shop online:
80% of Greek internet users aged 16–64 have made online purchases in the last six months, with slight differences across generations: 76% among Gen Z and 82% among both Millennials and Gen X.

Millennials are setting the pace for online shopping:
They make the most purchases—an average of 29 in a six-month period—and also account for the highest total spending, which reaches €1,159.

Common choices, different digital shopping baskets for each generation:
Clothing, shoes, and food delivery form the common core of online shopping for all three generations, with clothing ranking at the top (44% Gen Z, 41% Millennials, 43% Gen X). Beyond that, the digital shopping cart varies by generation, with Gen Z focusing more on transportation and travel.

Debit cards for everyone, digital wallets more popular among Gen Z:
Debit cards remain the primary payment method across all three generations, while Gen Z stands out in its use of digital wallets (41%), compared to 34% among Millennials and 26% among Gen X.

See the whole survey presentation here

Reliable information remains a priority for Greeks: Specialized and regional media are at the forefront of public trust!

Posted on July 6, 2026July 10, 2026 by focusbari_user

Nationwide Survey by Focus Bari for the Hellenic Association of Regional Press Publishers (E.D.I.P.T.)

Focus Bari Conducts Nationwide Survey for the Association of Journalists and Magazine Press Owners
Focus Bari conducted a new nationwide survey on behalf of the Association of Journalists and Magazine Press Owners (E.D.I.P.T.), highlighting the vital role of specialized and regional print media in an era of information overload and an increasing demand for reliable information.
The findings were presented during MEDIA & MAGAZINE DAYS 2026, held from June 3–5 at the iconic Tobacco Factory of the Hellenic Parliament, with the participation of prominent institutional representatives and key stakeholders from the media industry.
The results were presented by Focus Bari founder and Resilience Expert Xenia Kourtoglou, who emphasized the following key findings:

Information Overload and Distrust Shape the New Media Landscape
An overwhelming 80% of Greeks say they feel overwhelmed by the sheer volume of news and information they receive, while 9 out of 10 express reservations about the reliability and credibility of the content they consume.

Strong Relationship with Specialized Print Media
78% of citizens engage with specialized print publications, while more than two-thirds of readers (68%) say they find useful, exclusive, and meaningful content in these publications that they cannot find elsewhere.

Specialized Print Media: A Trusted Reference for Professionals and Demanding Audiences
65% of professionals consider specialized publications to be a reliable source of information for their industry, while 54% of readers use them as a practical resource for their work, knowledge, and personal interests.

Regional Print Media Remain a Pillar of Local Influence
More than three out of four Greeks (77%) engage with regional print publications, recognizing their crucial role in connecting citizens with their local communities (74%) and in highlighting the issues that matter most to local societies.

See the full survey presentation here.

Customer Service in Greece is Entering a New Era: Digital Familiarity and Human Connection Are Shaping the New CX.

Posted on June 19, 2026July 10, 2026 by focusbari_user

-The nationwide survey “Cx Stories: Experience Barometer” by Focus Bari-

Focus Bari’s CX Stories survey is conducted twice a year (in the spring and fall) and is presented in two complementary issues each time, highlighting consumers’ voices, experiences, and expectations.

Specifically, the second issue of “AI & Trends in Customer Service” highlights the factors shaping the present and future of the customer experience in Greece, noting that:

AI as an ally of CX: 3 out of 5 consumers (60%) believe that TN will improve customer service, citing 24/7 availability, prompt responses, and faster problem resolution as key benefits.
What Improves and What Undermines CX: Digital transformation is recognized by more than half of consumers (54%) as a key driver of service improvement, while inaccuracy (51%) and indifference (47%) are the most significant factors that negatively impact the customer experience.
Yes to technology, but not without the human touch: 68% of Greeks say they are familiar with technologies such as chatbots, online tools, and voice AI; however, 64% prefer human interaction when dealing with complex service issues.
CX Champions: The food service industry, technology, and supermarkets paint the most positive picture of the customer experience. At the same time, telecommunications and the food service industry show the greatest fluctuations in consumers’ emotional response.

View the full presentation of the study here

From Transaction to Relationship: What Makes a Customer Experience Memorable?

Posted on June 8, 2026July 10, 2026 by focusbari_user

-The nationwide survey “Cx Stories: Experience Barometer” by Focus Bari-

The Focus Bari CX Stories survey is conducted twice a year (in the spring and fall) and is presented in two complementary issues each time, highlighting the voices, experiences, and expectations of Greek consumers.

Specifically, in the first issue of “The Voice of the Customer,” it is noted that:

Experiences spread: Almost all consumers share their experiences with those around them, whether they are positive (87%) or negative (89%).
The power of feedback: About 2 in 3 Greeks (68%) leave a review after a particularly positive or negative experience, confirming that feedback is now an integral part of the customer experience.
Going the extra mile makes all the difference: Speed (56%), courtesy (42%), and professionalism (40%) are consumers’ key expectations. The experiences that stand out, however, are those where organizations demonstrate initiative, flexibility, and genuine interest in the customer.
The problem isn’t the problem: Consumers accept that things can go wrong. What they find hard to forgive is poor communication (56%), refusal to take responsibility (52%), and indifference (46%)—factors that undermine trust and drive customers away.

See the whole presentation here

We talk, but do we really communicate? There is a noticeable lack of genuine connection and authenticity in our communication.

Posted on May 26, 2026July 10, 2026 by focusbari_user

New Nationwide Survey by Focus Bari on Applause 2026

Focus Bari captured the attitude of Greeks towards public discourse, communication and personal expression. The findings of the survey on the topic: “The Culture of Discourse in Greece”, were presented in the context of the Applause Summit 2026 conference, which took place on 8 – 9 May at the Pierce College Theater in Agia Paraskevi, in the presence of leading speakers from Greece and abroad. as well as with an impressive participation of young people, students and market executives from different professional sectors.

The presentation of the results was made by the founder of Focus Bari and Resilience Expert,
Xenia Kourtoglou, who emphasized:

Gap between Perception and Action: While almost all Greeks consider communication the cornerstone of success in personal (96%) and professional relationships (94%), toxicity (74%), negativity (69%) & malicious criticism (68%) are observed in everyday life.
Power of Nonverbal Communication: 3 out of 4 Greeks focus on the nonverbal dimension when conversing with someone. Emotion, tone of voice and body language are elements that determine the impact of a message, proving that communication goes far beyond words.
Public Speaking as an Essential, but Complex Skill: Public speaking is universally recognized as a critical professional skill (96%). However, there is a significant lack of self-confidence, as only 2 in 5 Greeks (43%) feel comfortable expressing themselves in front of an audience, with exposure and fear of embarrassment being the main obstacles.
Need for Education: Communication is recognized as a skill that must be systematically cultivated both by school (81%) and by the family with an emphasis on active listening, as poorer linguistic expression & lack of empathy are observed.

See the whole survey presentation here

The Feat of Everyday Life: 3 out of 4 Greeks are the “Unseen Champions” of their own lives.

Posted on May 6, 2026July 10, 2026 by focusbari_user

-New Nationwide Survey by Focus Bari on behalf of TOTAL BUSINESS –

The survey highlights how Greek society perceives the concepts of “Struggle” and “Champion” in modern daily life and was presented on April 2, 2026, at the ATHLOS Business Summit.
In the packed AIGLI Ballroom, leading market executives discussed with Olympic and Paralympic champions and professional athletes, highlighting the importance of effort and perseverance in every aspect of life, both personal and professional.
The results were presented by Xenia Kourtoglou, founder of Focus Bari and Resilience Expert, who emphasized:

• Emotional identification: 7 out of 10 Greeks have experienced periods that required discipline similar to that of an athlete, with their professional careers and parental roles being the primary areas of their personal “Struggle”

• Resilience in the Face of Failure: Although failure is an almost universal experience (89%), the overwhelming majority of Greeks (80%) state that these difficulties ultimately turned out for the best, strengthening their mental resilience.

• Admiration for Champions (64%): However, their arduous journey is often overlooked, with greater emphasis placed on victories and triumph.

The Map of the Greek Mindset:

• Three distinct trends emerge regarding the perception of the Struggle:

• The Realists (37%): who acknowledge the role of luck and circumstances

• The Fighters (36%): who believe in personal transcendence

• The Observers (27%): who view success as the experience of others.

See the whole survey presentation here

“Global Public Confidence” International Survey in 20 Countries by the IRIS Network and Focus Bari for Greece

Posted on April 21, 2026July 10, 2026 by focusbari_user

The economy is not convincing, and the pressure persists. Greece remains at the center of uncertainty

– International “Global Public Confidence” survey in 20 countries by the IRIS Network and Focus Bari for Greece –

Focus Bari, as the exclusive member of the international IriS network in Greece, presents the findings of the IriS Global Public Confidence Study 2025, which captures citizens’ attitudes toward the economy in 20 countries worldwide.
This year’s picture shows an environment of stagnation and pressure, where improved perceptions of a country’s trajectory do not translate into corresponding economic optimism. Consumers are moving from a phase of reaction to a phase of adaptation, with uncertainty consistently influencing their behavior. In Greece, pressure remains high and consumption is becoming more selective, with an emphasis on essentials.

More specifically:

• The economy remains weak
Despite the reduced percentage of those who believe the country is heading in the wrong direction (50% in 2025 compared to 60% in 2024), more than one in two people worldwide (51%) believe the economy is weakening—a ratio that has remained stable over the past three years.
• Greece ranks among the most pessimistic markets
It records low levels of optimism regarding the country’s trajectory (69% believe it is heading in the wrong direction) and one of the highest rates of perception of a weak economy (67%), reflecting accumulated uncertainty.
• Pressure on households is easing, but remains high
Globally, 63% report greater difficulty making ends meet (compared to 69% in 2024). In Greece, stress levels are among the highest (87% in 2025 vs. 90% in 2024).
• Spending cuts are now widespread
Globally, 88% of people have cut back on at least one category. Lifestyle cuts are nearly universal, while healthcare spending remains the most protected. In Greece, cuts are extending even to essentials, indicating that financial reserves are running out.
• Geopolitical concern is the new normal
Although the survey was conducted in the fourth quarter of 2025, 91% express concern about global peace and security, with particular intensity in Europe.

See the whole survey presentation here

Cyberattacks and modern threats reinforce the importance of defense. Greeks call for a holistic approach to their security.

Posted on March 5, 2026July 10, 2026 by focusbari_user

– New nationwide survey by Focus Bari –

The new nationwide survey by Focus Bari reflects citizens’ perceptions and demands regarding defense and security in the country: The main findings show that Greeks recognize the need for defense investments, but set clear conditions for their implementation.
More specifically:
– Necessary, but not unconditional: 46% of Greeks consider defense investments necessary, but only one in three (36%) supports further increases in spending.

– Information increases acceptance: 57% of citizens who are informed about defense issues believe that the multi-year equipment program benefits the country
(compared to 37% overall).

– Strong support for the Greek defense industry: Almost four in five (79%) informed citizens consider its participation in equipment programs to be important
(compared to 65% overall).

– Demand for domestic benefit and transparency: 64% of citizens want defense funds to be directed mainly to Greek companies, while two in three (68%) believe that there is a lack of transparency in their management.

See the whole survey presentation here

Men – Women: Two different worlds?

Posted on January 22, 2026July 10, 2026 by focusbari_user

New Pan-Hellenic Social Survey by Focus Bari

Focus Bari conducted a nationwide social survey on behalf of Game of Money entitled “From fasina to fintech: Where Greek women stand today,” exploring the position of women in vital areas of modern life.

The results were presented at the Game of Money Festival 2025 on November 16 at the Athens Conservatory, demonstrating that, despite progress over time, gender equality continues to be experienced differently by men and women, with women questioning its implementation in practice more strongly. More specifically:

• Equality with cracks: Only 36% of the population says that women and men now have equal opportunities, with the percentage varying dramatically between men (51%) and women (23%). At the same time, 81% of women believe that men support equality mainly in theory, compared to 43% of men.

• Two-speed careers: 4 in 10 Greeks (41%) believe that there are equal opportunities for professional advancement, with the difference doubling between the two genders (46% men – 22% women). Similarly, 2 in 3 women (66%) say that the pay gap remains an obstacle, compared to 34% of men.

• Silent undermining in the workplace: 66% of women say that micromanagement practices (e.g., interrupting) mainly target women, compared to 30% of men, highlighting two different experiences in the workplace.

• Pressure from within: The only area of convergence between men and women concerns competition among women, revealing a less visible but significant dimension of internal misogyny.

See the whole survey presentation here

The joint account as an indicator of maturity in couples. How money defines cohabitation in Greece.

Posted on December 29, 2025January 14, 2026 by focusbari_user

New nationwide survey by Focus Bari on behalf of Game of Money

Focus Bari conducted a nationwide social survey on behalf of Game of Money entitled “Cohabitation or contract? When finances enter the relationship,” exploring how couples perceive financial cohabitation.

The results were presented at the Game of Money Festival 2025 on November 16 at the Athens Conservatory, highlighting how money acts as a determining factor of balance, trust, and dynamics in modern relationships.
More specifically:

• Almost universal acceptance of transparency: 9 out of 10 Greeks (90%) believe that finances should be discussed openly and honestly within a relationship, confirming that transparency is the foundation of trust.

• Autonomy with limits, not secrets: 4 out of 5 citizens (80%) consider financial privacy to be legitimate, and only 28% accept the systematic concealment of financial information.

• Financial independence as a modern value: 3 in 5 Greeks (60%) believe that both partners should maintain financial independence. This percentage rises to 73% among Millennials, with women also being particularly positive about financial independence (69%) compared to men (51%).

• Equality remains a challenge: although joint management is considered ideal by the majority, almost 1 in 2 Greeks (48%) recognize that financial inequality can create imbalances in the dynamics of a relationship.

• See the whole survey presentation here