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Greeks Facing Fear: Two out of three are holding up, but the pressure is taking its toll.

Posted on October 5, 2026October 5, 2026 by focusbari_user

New Nationwide Survey by Focus Bari on the Launch of the KYKLOS365 Experience

The first KYKLOS365 event, focused on the topic of fears, took place on September 24 at Atraktos with strong participation and an interactive format, bringing together distinguished business leaders, academics, and market experts.

Xenia Kourtoglou, founder of Focus Bari, Resilience Expert and founding member of KYKLOS365, presented the four personas from the nationwide survey and, drawing on her expertise in mental resilience, highlighted self-leadership as a key strategy for overcoming fears, identifying the different pillars that each persona needs to cultivate in order to move from fear to appropriate action.
More specifically, the survey findings revealed:

Resilience coexists with stress:
Although 68% feel they have the strength to persevere through difficulties, 60% of Greeks experience intense uncertainty about the future, while 52% often feel mentally exhausted at the end of the day. The fact that they keep going doesn’t mean they remain unscathed.

The fear of failure weighs heavily on young people:
66% of young people aged 18–24 fear failure, compared to 38% of the general public. Young people need space to experiment, express themselves, and learn, without the fear of making mistakes holding them back.

Corporate support remains a challenge:
Only 24% say that their company’s culture strengthens their mental resilience, while 42%–45% take a neutral stance on the various aspects of corporate support. Neutrality is not a positive experience. Organizations are called upon to offer meaningful support and encourage open communication about any difficulties, moving beyond a culture of silence.

Explore the full research findings and profiles of the 4 “personas” here.

Climate Change: The Global Paradox of Proximity Citizens view it as a more serious issue for the planet than for the place where they live.

Posted on September 22, 2026September 22, 2026 by focusbari_user

– “Global Public Confidence” International Survey in 20 Countries
by the IRIS Network and Focus Bari for Greece –

Focus Bari, as the exclusive member of the international IriS network in Greece, presents the findings of the IriS “Global Public Confidence Study 2025,” which captures citizens’ attitudes toward climate change in 20 countries worldwide.
The findings show that personal action is widespread, despite a decline in concern, which remains at high levels. Nevertheless, citizens primarily expect governments to take the lead.

More specifically:

Concerns are easing, but action remains a priority: 75% are very or somewhat concerned about climate change, down from 80% in 2024. 80% report taking at least one action in the past year, with recycling leading the way (48%).

The gap between the global and local levels: 82% consider climate change a serious problem for the planet, 78% for their country, and 68% for their region.

Social engagement lags behind: Only 28% participate in social activities or initiatives related to climate change.
Although citizens are taking individual action, public and collective mobilization lacks the same momentum, creating an opportunity for brands and organizations to step in.

Clean/renewable energy remains important: 93% consider it an important or top priority, but only 41% consider it a top priority, compared to 50% in 2023. Governments are most frequently cited as having the primary responsibility for addressing climate change (37%).

Five profiles, different ways of participating and taking responsibility:

The “Pioneers” (11%) are concerned, take action, and assume personal responsibility.

The “Followers” (54%) are concerned and take action, looking primarily to institutions to take the lead.

The “Consistent” (15%) act out of values and habit without intense concern.

The “Confused” (10%) are concerned but do not take action, while the “Detached” (10%) are neither concerned nor do they take action.

In Greece, the “Followers” account for 58%.

See the whole survey presentation here

Online shopping in Greece: same click, different habits. What they buy, how much they spend, and how they pay Gen Z, Millennials, and Gen X

Posted on September 3, 2026September 4, 2026 by focusbari_user

– The new issue of “Focus on Tech Life Tips” from Focus Bari –

Focus Bari has been systematically tracking Greeks’ relationship with the internet since 1995.
Through Focus on Tech Life | Web, it tracks the trends and changes that shape their online behavior over time. The new edition focuses on online shopping, highlighting how Greeks’ online shopping behavior is evolving today.

8 out of 10 Greeks shop online:
80% of Greek internet users aged 16–64 have made online purchases in the last six months, with slight differences across generations: 76% among Gen Z and 82% among both Millennials and Gen X.

Millennials are setting the pace for online shopping:
They make the most purchases—an average of 29 in a six-month period—and also account for the highest total spending, which reaches €1,159.

Common choices, different digital shopping baskets for each generation:
Clothing, shoes, and food delivery form the common core of online shopping for all three generations, with clothing ranking at the top (44% Gen Z, 41% Millennials, 43% Gen X). Beyond that, the digital shopping cart varies by generation, with Gen Z focusing more on transportation and travel.

Debit cards for everyone, digital wallets more popular among Gen Z:
Debit cards remain the primary payment method across all three generations, while Gen Z stands out in its use of digital wallets (41%), compared to 34% among Millennials and 26% among Gen X.

See the whole survey presentation here

Art Music in Greece: An Interesting Field with a Promising Future Views and Expectations for the Future of Opera and Classical Music

Posted on July 20, 2026July 20, 2026 by focusbari_user

— Nationwide survey by Focus Bari in collaboration with ELPE —

Focus Bari, in collaboration with the Association of Greek Opera Leading Actors (ELPE), conducted a nationwide survey on the public’s attitudes and expectations regarding art music in Greece. The results were presented at the workshop “Marketing in Opera,” which took place on June 17, 2026, and was hosted at the premises of the Union of Journalists and Magazine Publishers (EDIPT).

The survey highlights significant opportunities for expanding the audience for opera and classical music.

Key findings of the survey:

Clear predisposition and significant potential for engagement
Nearly three out of five Greeks (57%) constitute a positive or potential audience for opera and classical music, representing a significant audience pool that is waiting for the right incentives and more accessible experiences to bring them closer to the world of opera and classical music.

Strong Confidence and Demand for a Greater Presence of Greek Opera Stars
64% of respondents believe that the country has opera artists on par with their international counterparts, while 56% would like to see Greek opera artists more often in leading roles and major productions. These findings highlight the audience’s emotional connection to the art form, while also providing a clear foundation for further promoting domestic artistic talent.

Interest has not yet translated into attendance
Despite the genre’s popularity, two out of three Greeks (67%) have not recently attended an opera or classical music performance. The gap between interest and actual participation underscores the need to build more bridges to the public.

Strategic Transition: From an “Experience for the Few” to a Modern Cultural Outlet

The public identifies education and exposure from an early age, affordable and decentralized access to performances and concerts, as well as modern, outward-looking, and interactive communication—without compromising the artistic value of the genre—as the key pillars of this transition.

See the whole survey presentation here

Reliable information remains a priority for Greeks: Specialized and regional media are at the forefront of public trust!

Posted on July 6, 2026July 10, 2026 by focusbari_user

Nationwide Survey by Focus Bari for the Hellenic Association of Regional Press Publishers (E.D.I.P.T.)

Focus Bari Conducts Nationwide Survey for the Association of Journalists and Magazine Press Owners
Focus Bari conducted a new nationwide survey on behalf of the Association of Journalists and Magazine Press Owners (E.D.I.P.T.), highlighting the vital role of specialized and regional print media in an era of information overload and an increasing demand for reliable information.
The findings were presented during MEDIA & MAGAZINE DAYS 2026, held from June 3–5 at the iconic Tobacco Factory of the Hellenic Parliament, with the participation of prominent institutional representatives and key stakeholders from the media industry.
The results were presented by Focus Bari founder and Resilience Expert Xenia Kourtoglou, who emphasized the following key findings:

Information Overload and Distrust Shape the New Media Landscape
An overwhelming 80% of Greeks say they feel overwhelmed by the sheer volume of news and information they receive, while 9 out of 10 express reservations about the reliability and credibility of the content they consume.

Strong Relationship with Specialized Print Media
78% of citizens engage with specialized print publications, while more than two-thirds of readers (68%) say they find useful, exclusive, and meaningful content in these publications that they cannot find elsewhere.

Specialized Print Media: A Trusted Reference for Professionals and Demanding Audiences
65% of professionals consider specialized publications to be a reliable source of information for their industry, while 54% of readers use them as a practical resource for their work, knowledge, and personal interests.

Regional Print Media Remain a Pillar of Local Influence
More than three out of four Greeks (77%) engage with regional print publications, recognizing their crucial role in connecting citizens with their local communities (74%) and in highlighting the issues that matter most to local societies.

See the full survey presentation here.

Customer Service in Greece is Entering a New Era: Digital Familiarity and Human Connection Are Shaping the New CX.

Posted on June 19, 2026July 10, 2026 by focusbari_user

-The nationwide survey “Cx Stories: Experience Barometer” by Focus Bari-

Focus Bari’s CX Stories survey is conducted twice a year (in the spring and fall) and is presented in two complementary issues each time, highlighting consumers’ voices, experiences, and expectations.

Specifically, the second issue of “AI & Trends in Customer Service” highlights the factors shaping the present and future of the customer experience in Greece, noting that:

AI as an ally of CX: 3 out of 5 consumers (60%) believe that TN will improve customer service, citing 24/7 availability, prompt responses, and faster problem resolution as key benefits.
What Improves and What Undermines CX: Digital transformation is recognized by more than half of consumers (54%) as a key driver of service improvement, while inaccuracy (51%) and indifference (47%) are the most significant factors that negatively impact the customer experience.
Yes to technology, but not without the human touch: 68% of Greeks say they are familiar with technologies such as chatbots, online tools, and voice AI; however, 64% prefer human interaction when dealing with complex service issues.
CX Champions: The food service industry, technology, and supermarkets paint the most positive picture of the customer experience. At the same time, telecommunications and the food service industry show the greatest fluctuations in consumers’ emotional response.

View the full presentation of the study here

From Transaction to Relationship: What Makes a Customer Experience Memorable?

Posted on June 8, 2026July 10, 2026 by focusbari_user

-The nationwide survey “Cx Stories: Experience Barometer” by Focus Bari-

The Focus Bari CX Stories survey is conducted twice a year (in the spring and fall) and is presented in two complementary issues each time, highlighting the voices, experiences, and expectations of Greek consumers.

Specifically, in the first issue of “The Voice of the Customer,” it is noted that:

Experiences spread: Almost all consumers share their experiences with those around them, whether they are positive (87%) or negative (89%).
The power of feedback: About 2 in 3 Greeks (68%) leave a review after a particularly positive or negative experience, confirming that feedback is now an integral part of the customer experience.
Going the extra mile makes all the difference: Speed (56%), courtesy (42%), and professionalism (40%) are consumers’ key expectations. The experiences that stand out, however, are those where organizations demonstrate initiative, flexibility, and genuine interest in the customer.
The problem isn’t the problem: Consumers accept that things can go wrong. What they find hard to forgive is poor communication (56%), refusal to take responsibility (52%), and indifference (46%)—factors that undermine trust and drive customers away.

See the whole presentation here

We talk, but do we really communicate? There is a noticeable lack of genuine connection and authenticity in our communication.

Posted on May 26, 2026July 10, 2026 by focusbari_user

New Nationwide Survey by Focus Bari on Applause 2026

Focus Bari captured the attitude of Greeks towards public discourse, communication and personal expression. The findings of the survey on the topic: “The Culture of Discourse in Greece”, were presented in the context of the Applause Summit 2026 conference, which took place on 8 – 9 May at the Pierce College Theater in Agia Paraskevi, in the presence of leading speakers from Greece and abroad. as well as with an impressive participation of young people, students and market executives from different professional sectors.

The presentation of the results was made by the founder of Focus Bari and Resilience Expert,
Xenia Kourtoglou, who emphasized:

Gap between Perception and Action: While almost all Greeks consider communication the cornerstone of success in personal (96%) and professional relationships (94%), toxicity (74%), negativity (69%) & malicious criticism (68%) are observed in everyday life.
Power of Nonverbal Communication: 3 out of 4 Greeks focus on the nonverbal dimension when conversing with someone. Emotion, tone of voice and body language are elements that determine the impact of a message, proving that communication goes far beyond words.
Public Speaking as an Essential, but Complex Skill: Public speaking is universally recognized as a critical professional skill (96%). However, there is a significant lack of self-confidence, as only 2 in 5 Greeks (43%) feel comfortable expressing themselves in front of an audience, with exposure and fear of embarrassment being the main obstacles.
Need for Education: Communication is recognized as a skill that must be systematically cultivated both by school (81%) and by the family with an emphasis on active listening, as poorer linguistic expression & lack of empathy are observed.

See the whole survey presentation here

Applause Summit 2026

Posted on May 9, 2026July 10, 2026 by focusbari_user

Xenia Kourtoglou Keynote Speaker at Applause Summit 2026

This year’s Applause Summit took place on May 8th and 9th at the Pierce College Theater in Agia Paraskevi, attracting an impressive audience of young people, university students, and numerous business executives. The event featured distinguished speakers from Greece and abroad, offering a holistic approach to the important fields of communication and public speaking. As part of the summit, Focus Bari designed and conducted an exclusive nationwide survey exploring the communication culture of Greeks, as well as their attitudes toward public speaking and self-expression.

During her keynote presentation, Xenia Kourtoglou revealed and analyzed the survey’s remarkable findings, highlighting the critical importance of communication skills in today’s world. Her presentation also shed light on the current reality of communication in Greece, including vocabulary use, non-verbal behavior, and the key needs and pathways for improvement. The audience responded enthusiastically, sharing exceptionally positive feedback for both the speaker and Focus Bari.

See the full presentation here.

The Feat of Everyday Life: 3 out of 4 Greeks are the “Unseen Champions” of their own lives.

Posted on May 6, 2026July 10, 2026 by focusbari_user

-New Nationwide Survey by Focus Bari on behalf of TOTAL BUSINESS –

The survey highlights how Greek society perceives the concepts of “Struggle” and “Champion” in modern daily life and was presented on April 2, 2026, at the ATHLOS Business Summit.
In the packed AIGLI Ballroom, leading market executives discussed with Olympic and Paralympic champions and professional athletes, highlighting the importance of effort and perseverance in every aspect of life, both personal and professional.
The results were presented by Xenia Kourtoglou, founder of Focus Bari and Resilience Expert, who emphasized:

• Emotional identification: 7 out of 10 Greeks have experienced periods that required discipline similar to that of an athlete, with their professional careers and parental roles being the primary areas of their personal “Struggle”

• Resilience in the Face of Failure: Although failure is an almost universal experience (89%), the overwhelming majority of Greeks (80%) state that these difficulties ultimately turned out for the best, strengthening their mental resilience.

• Admiration for Champions (64%): However, their arduous journey is often overlooked, with greater emphasis placed on victories and triumph.

The Map of the Greek Mindset:

• Three distinct trends emerge regarding the perception of the Struggle:

• The Realists (37%): who acknowledge the role of luck and circumstances

• The Fighters (36%): who believe in personal transcendence

• The Observers (27%): who view success as the experience of others.

See the whole survey presentation here