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Focus Bari at the MINDS: SEDEA Market Research Forum 2025

Posted on December 3, 2025 by focusbari_user

Focus Bari at the MINDS: SEDEA Market Research Forum 2025

On 27 November 2025, the first MINDS: SEDEA Market Research Forum took place at the historic Sarogleio Mansion, marking the launch of a new annual platform for dialogue on the future of Market Research in Greece. Focus Bari was represented by Valeria Tsamis, who delivered the conference’s opening keynote in her capacity as President of SEDEA, Katerina Moschandreou, as well as additional members of our team who attended the Forum.

Katerina presented, together with Mastercard, the joint case study “KYKLOI by Priceless: How a purposeful initiative came to life”, showcasing how a socially meaningful initiative can be designed and activated with real impact.

The Forum highlighted the vital role of research in today’s data-driven and AI-powered landscape, while exploring the opportunities and challenges emerging from technological advancement, evolving methodologies, and the growing importance of transparency and quality standards. Discussions also focused on the need for certified, accountable research practices that reinforce trust among citizens, clients and institutions.

MINDS 2025 set a strong foundation for a new institutional event—one that aims to bridge technology with human insight, and to reaffirm the role of Market Research as a driver of progress for businesses and society.

Focus Bari at the ESOMAR Congress 2025 in Prague

Posted on December 3, 2025 by focusbari_user

Focus Bari at the ESOMAR Congress 2025 in Prague

From 28 September to 1 October, the annual ESOMAR Congress 2025 – “Reimagine” took place in Prague, bringing together more than 1,300 professionals from over 80 countries, along with 200 speakers and 80 exhibiting companies. Valeria Tsamis represented Focus Bari, in her capacity as President of SEDEA and the association’s representative at the ESOMAR Associations Leader Summit.

This year’s congress, set against a backdrop of rapid technological change and evolving challenges for the research industry—particularly regarding automation and the fast pace of AI development—invited participants to “reimagine” how creativity, technology and bold ideas converge to reshape our field and the world around us. Discussions focused heavily on the role of AI across all stages of research, while also highlighting the continued importance of human expertise in generating meaningful and actionable insights.

The event also included the presentation of the new ICC/ESOMAR International Code for Market, Opinion and Social Research & Data Analytics, which will come into effect in 2025.

Focus Bari at the IRIS Fall Meeting 2025 in Mexico City

Posted on December 3, 2025 by focusbari_user

Focus Bari at the IRIS Fall Meeting 2025 in Mexico City

From 16–19 October, IRIS partners from around the world gathered in Mexico City for the annual Fall Meeting, expertly hosted by Lexia, the IRIS member for Mexico.

Valeria Tsamis and Katerina Moschandreou represented Focus Bari at the event. The meeting included an immersive workshop on anthropology and ethnology, as well as two full conference days featuring inspiring presentations on AI applications in research, innovative methodologies, and agency growth strategies.

Katerina also delivered a well-received presentation titled “KYKLOI – How a purposeful initiative comes to life”, sharing insights into how meaningful initiatives can be designed and activated with impact.

It was an energizing and insightful gathering that reinforced the power of knowledge sharing and global collaboration within the IRIS network.

The service experience is evolving and enriching… Greek consumers are becoming more digital, more demanding, but they remain deeply human!

Posted on December 3, 2025December 3, 2025 by focusbari_user

New nationwide survey “Customer Experience Stories” by Focus Bari: Part B

Focus Bari’s new nationwide survey, “CX Stories: The Next Era – The Power of Experience”, conducted twice a year (spring and fall), records the authentic voices of Greek consumers through real-life everyday service experiences, highlighting needs and trends in customer experience.

Specifically, in part B, we observe:

• Digital transformation upgrades the service experience:

55% say that new technologies make service faster and more immediate, while 68% now feel more familiar with digital tools (chatbot, voice.ai, etc.)

• Technology is preferred for simple requests, while human contact is preferred for difficult ones:

63% believe that new technologies provide more immediate service for routine matters, while 60% seek human presence for more demanding issues.

• The positive attitude of Greeks towards Artificial Intelligence is strengthening:

Acceptance of AI in customer service has increased from 55% (April) to 62% (October), with the main reasons being its availability (52%) and immediacy (41%).

• The human dimension remains crucial for a positive experience.

Speed and consistency build trust, but authentic connection and care are the elements that transform a simple service into a lasting experience.

See the whole presentation of the “CX Stories” B wave_partB_ 2025 here

Focus Bari at the AIVolution Conference

Posted on December 1, 2025 by focusbari_user

Focus Bari at the AIVolution Conference

Artificial Intelligence Found Its Voice at Aivolution: an evening dedicated to AI Voice Agents. Despite the summer heat, nearly 300 people — 200 attending in person and more than 100 online — joined the Aivolution event at Innovathens in Technopolis, an evening dedicated exclusively to AI Chat and Voice Agents. The event was an initiative of Voice Logica, highlighting how artificial intelligence is already reshaping the future of communication. The evening opened with Xenia Kourtoglou of Focus Bari, who presented new research on how Greeks perceive interacting with a Voice Agent over the phone. Her key findings revealed that:

The Greek public is evenly divided into three groups regarding their openness toward AI-driven phone conversations: the positive, the negative, and the “cautiously neutral.”
Nevertheless, more than half of Greeks are already using AI tools, whether they fully realize it or not.
Additionally, over one in two expect that voice-based AI will continue to evolve and will be able to handle telephone dialogues effectively, at least in simple scenarios.

See Xenia Kourtoglou’s full presentation here.

From service to emotion — the real experiences that build or break customer trust!

Posted on November 25, 2025November 27, 2025 by focusbari_user

New nationwide survey “Customer Experience Stories” by Focus Bari

The new nationwide survey “CX Stories: The Next Era – The Power of Experience” by Focus Bari, conducted every spring and fall, captures the authentic voices of Greek consumers through real-life everyday service experiences. Specifically, in part A, we observe:

• Experiences are shared and shape trends:
74% of Greeks read reviews before making a purchase, and roughly the same percentage
(71%) share their service experiences with friends or on social media.
Experiences, whether positive or negative, leave their mark on the image of every
business/organization.

• The person behind the service makes the difference.
Directness (54%), politeness (42%), and training (40%) are the key
factors that transform a simple transaction into a relationship of trust. Conversely,
delays (58%), indifference (48%), and irresponsibility (48%)
weaken the connection and reduce loyalty.

• The digital environment is the new “front line” of experience.
Online service now plays an equal role to physical service. Customers seek
a human connection behind the screen with speed, transparency, and consistency.

• Experience is a strategic investment — not just an operation.
Positive service is not a matter of luck, but of culture. In the new hybrid
environment of physical and digital contact, consistency, responsibility, and
humanity are no longer “expectations,” but the core of trust and
substantial differentiation.

See the whole presentation of the “CX Stories” A wave 2025 here

16th DIY & Home Improvement Conference

Posted on November 12, 2025December 3, 2025 by focusbari_user

Focus Bari Keynote Speech

With the participation of representatives from all businesses involved in DIY and home renovation, the 16th DIY & Home Improvement Conference was held at the Benaki Museum on November 12th, 2025.

Xenia Kourtoglou of Focus Bari presented Greeks’ relationship with their homes and property, sharing insights on the profile of Greek households, the age of Greek residences, and the overall investment in home renovations—tracking the evolution of the entire market.

A particularly noteworthy trend is the increasing inclination of Greeks to renovate properties in order to offer them for short-term or long-term rental, demonstrating that this type of investment yields solid returns.

See Xenia Kourtoglou’s full presentation here

The Smile of the Child celebrates its 30th birthday

Posted on November 11, 2025December 2, 2025 by focusbari_user

Focus Bari – Research Sponsor of “The Smile of the Child” since 2017

With a remarkable turnout from the media, political and business leaders, state and institutional bodies, volunteers, partners, and friends, The Smile of the Child celebrated its 30th anniversary in Greece with a magnificent ceremony at the Athens Conservatory. It all began with a 10-year-old boy, Andreas Giannopoulos, who—before losing his life—expressed one heartfelt wish: for all children in the world to be healthy and to smile. Faithful to fulfilling his son’s wish, his father, Kostas Giannopoulos, founded The Smile of the Child in 1995. Since then, the organization has helped millions of children in need and has developed leading services for child protection, healthcare, care provision and support—impacting not only children but society at large.

Focus Bari has proudly served as the research sponsor of The Smile of the Child since 2017, having conducted 14 quantitative and qualitative studies exploring the perceptions, attitudes, image, and intentions of the Greek public toward this invaluable organization. Xenia Kourtoglou of Focus Bari presented longitudinal findings that highlight the public’s deep affection and steadfast support for The Smile of the Child, along with heartfelt wishes for continued success and many more years of meaningful impact.

See Xenia Kourtoglou’s presentation here

«Greece in the era of digital maturity with 5G as the catalyst»

Posted on November 10, 2025 by focusbari_user

– The new special edition of Focus on Tech Life Tips by Focus Bari –

According to the new edition of Focus on Tech Life by Focus Bari, which has been conducted nationwide since 1995, in combination with data from YouGov profiles that monitor public trends in relation to the use of technology, the following observations can be made:

• More than two out of three Greeks say that 5G significantly improves their digital everyday life, implying speed, reliability, and new possibilities.

• The internet is now an integral part of everyday life, with citizens actively participating in every corner of the country — from news and entertainment to shopping and communication.

• The public shows the greatest interest in gastronomy, entertainment, and health, turning the internet into a mirror and an aid to their interests.

• Online shopping has become a way of life — 7 out of 10 Greeks have made online purchases in the last 6 months, confirming an explosive increase compared to 2019.

• Younger people and women are setting the pace of social networking, making social media the ultimate space for expression, information, and influence.

See the whole survey presentation here

Artificial Intelligence is “traveling” around the world—at different speeds of adoption, but with shared curiosity and anticipation!

Posted on October 17, 2025November 10, 2025 by focusbari_user

– International survey “Global Public Confidence” in 21 countries by the IRIS Network and Focus Bari for Greece –

Focus Bari, which represents the International Research Institutes (IRIS) network in Greece, participated in an important survey on “GLOBAL PUBLIC CONFIDENCE” concerning critical issues of our time. The survey was designed and implemented on the initiative of the Network in collaboration with research institutions from 21 countries.
The findings presented in this publication: “Global Trends and Perceptions of Artificial Intelligence” reveal:

• Artificial Intelligence (AI) is now a global issue: More than 8 out of 10 people worldwide have heard of AI and its applications – with Greece moving at the same pace as the international average.

• Being informed does not always mean understanding: Although most people are familiar with the term, only 1 in 3 say they understand what AI is and how it works – with significant differences from country to country.

• AI is gradually entering everyday life, but more slowly in the workplace: People around the world are using it more and more in their personal lives, but its professional use remains limited – with varying degrees of adoption by country and Greece following the international trend.

• Greeks are “divided” on AI:
Three trends emerge, according to FOCUS BARI’s longitudinal study on AI – the positive, the cautious (positive under certain conditions) and a group that remains negative, expressing concern and distrust about its implications.

See the whole survey presentation here