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Art Music in Greece: An Interesting Field with a Promising Future Views and Expectations for the Future of Opera and Classical Music

Posted on July 20, 2026July 20, 2026 by focusbari_user

— Nationwide survey by Focus Bari in collaboration with ELPE —

Focus Bari, in collaboration with the Association of Greek Opera Leading Actors (ELPE), conducted a nationwide survey on the public’s attitudes and expectations regarding art music in Greece. The results were presented at the workshop “Marketing in Opera,” which took place on June 17, 2026, and was hosted at the premises of the Union of Journalists and Magazine Publishers (EDIPT).

The survey highlights significant opportunities for expanding the audience for opera and classical music.

Key findings of the survey:

Clear predisposition and significant potential for engagement
Nearly three out of five Greeks (57%) constitute a positive or potential audience for opera and classical music, representing a significant audience pool that is waiting for the right incentives and more accessible experiences to bring them closer to the world of opera and classical music.

Strong Confidence and Demand for a Greater Presence of Greek Opera Stars
64% of respondents believe that the country has opera artists on par with their international counterparts, while 56% would like to see Greek opera artists more often in leading roles and major productions. These findings highlight the audience’s emotional connection to the art form, while also providing a clear foundation for further promoting domestic artistic talent.

Interest has not yet translated into attendance
Despite the genre’s popularity, two out of three Greeks (67%) have not recently attended an opera or classical music performance. The gap between interest and actual participation underscores the need to build more bridges to the public.

Strategic Transition: From an “Experience for the Few” to a Modern Cultural Outlet

The public identifies education and exposure from an early age, affordable and decentralized access to performances and concerts, as well as modern, outward-looking, and interactive communication—without compromising the artistic value of the genre—as the key pillars of this transition.

See the whole survey presentation here

Reliable information remains a priority for Greeks: Specialized and regional media are at the forefront of public trust!

Posted on July 6, 2026July 10, 2026 by focusbari_user

Nationwide Survey by Focus Bari for the Hellenic Association of Regional Press Publishers (E.D.I.P.T.)

Focus Bari Conducts Nationwide Survey for the Association of Journalists and Magazine Press Owners
Focus Bari conducted a new nationwide survey on behalf of the Association of Journalists and Magazine Press Owners (E.D.I.P.T.), highlighting the vital role of specialized and regional print media in an era of information overload and an increasing demand for reliable information.
The findings were presented during MEDIA & MAGAZINE DAYS 2026, held from June 3–5 at the iconic Tobacco Factory of the Hellenic Parliament, with the participation of prominent institutional representatives and key stakeholders from the media industry.
The results were presented by Focus Bari founder and Resilience Expert Xenia Kourtoglou, who emphasized the following key findings:

Information Overload and Distrust Shape the New Media Landscape
An overwhelming 80% of Greeks say they feel overwhelmed by the sheer volume of news and information they receive, while 9 out of 10 express reservations about the reliability and credibility of the content they consume.

Strong Relationship with Specialized Print Media
78% of citizens engage with specialized print publications, while more than two-thirds of readers (68%) say they find useful, exclusive, and meaningful content in these publications that they cannot find elsewhere.

Specialized Print Media: A Trusted Reference for Professionals and Demanding Audiences
65% of professionals consider specialized publications to be a reliable source of information for their industry, while 54% of readers use them as a practical resource for their work, knowledge, and personal interests.

Regional Print Media Remain a Pillar of Local Influence
More than three out of four Greeks (77%) engage with regional print publications, recognizing their crucial role in connecting citizens with their local communities (74%) and in highlighting the issues that matter most to local societies.

See the full survey presentation here.

Customer Service in Greece is Entering a New Era: Digital Familiarity and Human Connection Are Shaping the New CX.

Posted on June 19, 2026July 10, 2026 by focusbari_user

-The nationwide survey “Cx Stories: Experience Barometer” by Focus Bari-

Focus Bari’s CX Stories survey is conducted twice a year (in the spring and fall) and is presented in two complementary issues each time, highlighting consumers’ voices, experiences, and expectations.

Specifically, the second issue of “AI & Trends in Customer Service” highlights the factors shaping the present and future of the customer experience in Greece, noting that:

AI as an ally of CX: 3 out of 5 consumers (60%) believe that TN will improve customer service, citing 24/7 availability, prompt responses, and faster problem resolution as key benefits.
What Improves and What Undermines CX: Digital transformation is recognized by more than half of consumers (54%) as a key driver of service improvement, while inaccuracy (51%) and indifference (47%) are the most significant factors that negatively impact the customer experience.
Yes to technology, but not without the human touch: 68% of Greeks say they are familiar with technologies such as chatbots, online tools, and voice AI; however, 64% prefer human interaction when dealing with complex service issues.
CX Champions: The food service industry, technology, and supermarkets paint the most positive picture of the customer experience. At the same time, telecommunications and the food service industry show the greatest fluctuations in consumers’ emotional response.

View the full presentation of the study here

From Transaction to Relationship: What Makes a Customer Experience Memorable?

Posted on June 8, 2026July 10, 2026 by focusbari_user

-The nationwide survey “Cx Stories: Experience Barometer” by Focus Bari-

The Focus Bari CX Stories survey is conducted twice a year (in the spring and fall) and is presented in two complementary issues each time, highlighting the voices, experiences, and expectations of Greek consumers.

Specifically, in the first issue of “The Voice of the Customer,” it is noted that:

Experiences spread: Almost all consumers share their experiences with those around them, whether they are positive (87%) or negative (89%).
The power of feedback: About 2 in 3 Greeks (68%) leave a review after a particularly positive or negative experience, confirming that feedback is now an integral part of the customer experience.
Going the extra mile makes all the difference: Speed (56%), courtesy (42%), and professionalism (40%) are consumers’ key expectations. The experiences that stand out, however, are those where organizations demonstrate initiative, flexibility, and genuine interest in the customer.
The problem isn’t the problem: Consumers accept that things can go wrong. What they find hard to forgive is poor communication (56%), refusal to take responsibility (52%), and indifference (46%)—factors that undermine trust and drive customers away.

See the whole presentation here

We talk, but do we really communicate? There is a noticeable lack of genuine connection and authenticity in our communication.

Posted on May 26, 2026July 10, 2026 by focusbari_user

New Nationwide Survey by Focus Bari on Applause 2026

Focus Bari captured the attitude of Greeks towards public discourse, communication and personal expression. The findings of the survey on the topic: “The Culture of Discourse in Greece”, were presented in the context of the Applause Summit 2026 conference, which took place on 8 – 9 May at the Pierce College Theater in Agia Paraskevi, in the presence of leading speakers from Greece and abroad. as well as with an impressive participation of young people, students and market executives from different professional sectors.

The presentation of the results was made by the founder of Focus Bari and Resilience Expert,
Xenia Kourtoglou, who emphasized:

Gap between Perception and Action: While almost all Greeks consider communication the cornerstone of success in personal (96%) and professional relationships (94%), toxicity (74%), negativity (69%) & malicious criticism (68%) are observed in everyday life.
Power of Nonverbal Communication: 3 out of 4 Greeks focus on the nonverbal dimension when conversing with someone. Emotion, tone of voice and body language are elements that determine the impact of a message, proving that communication goes far beyond words.
Public Speaking as an Essential, but Complex Skill: Public speaking is universally recognized as a critical professional skill (96%). However, there is a significant lack of self-confidence, as only 2 in 5 Greeks (43%) feel comfortable expressing themselves in front of an audience, with exposure and fear of embarrassment being the main obstacles.
Need for Education: Communication is recognized as a skill that must be systematically cultivated both by school (81%) and by the family with an emphasis on active listening, as poorer linguistic expression & lack of empathy are observed.

See the whole survey presentation here

Applause Summit 2026

Posted on May 9, 2026July 10, 2026 by focusbari_user

Xenia Kourtoglou Keynote Speaker at Applause Summit 2026

This year’s Applause Summit took place on May 8th and 9th at the Pierce College Theater in Agia Paraskevi, attracting an impressive audience of young people, university students, and numerous business executives. The event featured distinguished speakers from Greece and abroad, offering a holistic approach to the important fields of communication and public speaking. As part of the summit, Focus Bari designed and conducted an exclusive nationwide survey exploring the communication culture of Greeks, as well as their attitudes toward public speaking and self-expression.

During her keynote presentation, Xenia Kourtoglou revealed and analyzed the survey’s remarkable findings, highlighting the critical importance of communication skills in today’s world. Her presentation also shed light on the current reality of communication in Greece, including vocabulary use, non-verbal behavior, and the key needs and pathways for improvement. The audience responded enthusiastically, sharing exceptionally positive feedback for both the speaker and Focus Bari.

See the full presentation here.

The Feat of Everyday Life: 3 out of 4 Greeks are the “Unseen Champions” of their own lives.

Posted on May 6, 2026July 10, 2026 by focusbari_user

-New Nationwide Survey by Focus Bari on behalf of TOTAL BUSINESS –

The survey highlights how Greek society perceives the concepts of “Struggle” and “Champion” in modern daily life and was presented on April 2, 2026, at the ATHLOS Business Summit.
In the packed AIGLI Ballroom, leading market executives discussed with Olympic and Paralympic champions and professional athletes, highlighting the importance of effort and perseverance in every aspect of life, both personal and professional.
The results were presented by Xenia Kourtoglou, founder of Focus Bari and Resilience Expert, who emphasized:

• Emotional identification: 7 out of 10 Greeks have experienced periods that required discipline similar to that of an athlete, with their professional careers and parental roles being the primary areas of their personal “Struggle”

• Resilience in the Face of Failure: Although failure is an almost universal experience (89%), the overwhelming majority of Greeks (80%) state that these difficulties ultimately turned out for the best, strengthening their mental resilience.

• Admiration for Champions (64%): However, their arduous journey is often overlooked, with greater emphasis placed on victories and triumph.

The Map of the Greek Mindset:

• Three distinct trends emerge regarding the perception of the Struggle:

• The Realists (37%): who acknowledge the role of luck and circumstances

• The Fighters (36%): who believe in personal transcendence

• The Observers (27%): who view success as the experience of others.

See the whole survey presentation here

Destination Wedding Forum 2026

Posted on April 29, 2026July 10, 2026 by focusbari_user

Focus Bari Maps the Destination Wedding Market in Greece

With outstanding success and the participation of destination wedding professionals from around the world who specialize in weddings in Greece, the Destination Wedding Forum 2026 was held at Aigli Zappeiou.

For the occasion, Focus Bari designed and conducted an exclusive research study that, for the first time, captured the size and structure of Greece’s destination wedding market. Xenia Kourtoglou, Founder of the company, presented the findings of this important research project, revealing both the scale and significance of the market for Greece, as well as the key conditions and opportunities for its further growth and development.

The insights presented strongly resonated with attendees and institutional leaders, offering valuable inspiration for strategic thinking and action, with the shared goal of establishing Greece as an even stronger global destination for couples seeking to transform their wedding into a truly unforgettable experience.

See the full presentation here

Pet Congress 2026

Posted on April 26, 2026July 10, 2026 by focusbari_user

Xenia Kourtoglou Keynote Speaker at Pet Congress 2026

Pet Congress 2026 was successfully hosted at OTE Academy, bringing together professionals from across the entire companion animal and pet care industry. Xenia Kourtoglou, founder of Focus Bari delivered a compelling keynote presentation on “Resilience in Entrepreneurship,” sharing valuable insights into the evolving pet market while exploring the unique relationship between Greeks and their companion animals.

Her speech also emphasized the strategic importance of customer experience as one of the most powerful and enduring USPs for organizations operating in times of uncertainty and intense competition. The audience highly appreciated the presentation, which concluded with practical and actionable tips on how businesses can build, nurture, and further develop a customer-centric culture that truly places the customer at the heart of the organization.

See the full presentation here.

“Global Public Confidence” International Survey in 20 Countries by the IRIS Network and Focus Bari for Greece

Posted on April 21, 2026July 10, 2026 by focusbari_user

The economy is not convincing, and the pressure persists. Greece remains at the center of uncertainty

– International “Global Public Confidence” survey in 20 countries by the IRIS Network and Focus Bari for Greece –

Focus Bari, as the exclusive member of the international IriS network in Greece, presents the findings of the IriS Global Public Confidence Study 2025, which captures citizens’ attitudes toward the economy in 20 countries worldwide.
This year’s picture shows an environment of stagnation and pressure, where improved perceptions of a country’s trajectory do not translate into corresponding economic optimism. Consumers are moving from a phase of reaction to a phase of adaptation, with uncertainty consistently influencing their behavior. In Greece, pressure remains high and consumption is becoming more selective, with an emphasis on essentials.

More specifically:

• The economy remains weak
Despite the reduced percentage of those who believe the country is heading in the wrong direction (50% in 2025 compared to 60% in 2024), more than one in two people worldwide (51%) believe the economy is weakening—a ratio that has remained stable over the past three years.
• Greece ranks among the most pessimistic markets
It records low levels of optimism regarding the country’s trajectory (69% believe it is heading in the wrong direction) and one of the highest rates of perception of a weak economy (67%), reflecting accumulated uncertainty.
• Pressure on households is easing, but remains high
Globally, 63% report greater difficulty making ends meet (compared to 69% in 2024). In Greece, stress levels are among the highest (87% in 2025 vs. 90% in 2024).
• Spending cuts are now widespread
Globally, 88% of people have cut back on at least one category. Lifestyle cuts are nearly universal, while healthcare spending remains the most protected. In Greece, cuts are extending even to essentials, indicating that financial reserves are running out.
• Geopolitical concern is the new normal
Although the survey was conducted in the fourth quarter of 2025, 91% express concern about global peace and security, with particular intensity in Europe.

See the whole survey presentation here