Author: focusbari_user

As part of its nationwide activities, the Hellenic Institute of Customer Service organized a seminar in Iraklion, Crete, with the aim of promoting the importance of Customer Experience for businesses. Xenia Kourtoglou spoke about the Power of Customer Experience, which is a central mission for every organization, presenting data from the Greek market and society that familiarize businesses with modern consumer demands, mindset, habits, and expectations. In her speech, Ms. Kourtoglou emphasized the increasingly close relationship between consumers and technology, and presented strategies that help all organizations develop a CX culture as well as practical steps for the continuous improvement of the customer experience they offer.

See the whole presentation of Mrs. Kourtoglou here

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With great success, the 2nd Effective Dialogue Conference organized by Sympraxis was held at the Serapeion of the Municipality of Athens. The purpose of the Effective Dialogue is to surpass the boundaries of conventional public discourse and advocate for effective communication amidst increasing misinformation, polarization, and climate collapse. Against the backdrop of a world urgently in need of sustainable solutions, the conference aims to redefine the parameters of dialogue, gathering a wide range of participants from various sectors of society to ultimately redefine our path towards a sustainable and responsible future.

As a guest speaker on the panel “Beliefs, Standards, Stereotypes,” Xenia Kourtoglou participated alongside leading figures in communication, arts, coaching, and corporate vision. Leveraging her expertise as a social researcher with extensive experience in Mental Resilience, she emphasized the need for citizens and organizations to cultivate and develop significant “human qualities,” soft skills, and self-leadership to successfully navigate the continuous changes in personal and professional life.

This marked her impactful contribution at the conference, highlighting crucial aspects necessary for societal progress and resilience in the face of modern challenges.

As part of its nationwide activities, the Hellenic Institute of Customer Service organized a seminar at the Noisis Cultural Center in Salonica on May 21, 2024, with the aim of promoting the importance of Customer Experience for businesses. Xenia Kourtoglou spoke about the Power of Customer Experience, which is a central mission for every organization, presenting data from the Greek market and society that familiarize businesses with modern consumer demands, mindset, habits, and expectations. In her speech, Ms. Kourtoglou emphasized the increasingly close relationship between consumers and technology, and presented strategies that help all organizations develop a CX culture as well as practical steps for the continuous improvement of the customer experience they offer.

See the whole presentation of Mrs. Kourtoglou here

The 1st Conference & Exhibition of Building Materials Stores, organized by “Mastoremata” magazine of Karidakis Company, took place at the Technopolis of the Municipality of Athens. Xenia Kourtoglou was invited as an “inspirational” speaker, presenting “Insights into Contemporary Greek Society” to help businesses comprehensively understand their potential consumers, fostering empathy and a holistic view of whom they are targeting with their products and services. During her speech, the presenter explored various aspects of daily life, mindset, habits, and challenges faced by Greek citizens today, providing valuable insights into consumption habits, expectations from the organizations they deal with, household and family matters, while highlighting the generational gap evident in today’s society and workplaces. The audience was enthusiastic about Ms. Kourtoglou’s speech, finding it exceptionally interesting, useful, and valuable in guiding strategies that help businesses successfully navigate the continuous changes brought about by modern global and local developments.

See Xenia Kourtoglou’s presentation here

With immense success and interest from the entire e-commerce market, attendees from all over Greece gathered to meet and listen to industry leaders at the e-commerce summit organized by Boussias Communications at Costa Navarino. Xenia Kourtoglou was an invited Keynote Speaker with her presentation titled “Discovering the e-shopper,” where she detailed how Greek consumers shop, alternating their interaction with retail both online and offline simultaneously. She concluded that “there is no e-shopper, there is only the shopper,” emphasizing the huge need and expectation from the public for retail businesses to serve them concurrently and simultaneously through both “channels” without distinction. Through a wealth of research data, she substantiated her position, concluding with valuable tips to help retail businesses adopt strategies that improve the customer experience they offer and, consequently, their sales growth. Subsequently, Xenia Kourtoglou moderated a panel with leading representatives of e-commerce in Greece, including experts from major local and international organizations active in e-commerce, such as Plaisio, Spitishop, L’Oreal, and Mastercard

See Xenia Kourtoglou’s presentation here