The Greeks demand: Authenticity, Sustainability and Communication – The new triptych for responsible business!

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, in order to capture the current needs of consumers towards the businesses of the future, conducted a survey on behalf of TOTAL BUSINESS entitled: “(Re)Defined: what Greeks expect from the businesses of the future”.

The results of the survey were presented at the conference “The BIG P”, at the Athens Conservatory, with wide participation of businesses and institutions. The findings record the messages of consumers to businesses around 7 key pillars of new entrepreneurship. More specifically, in Volume 1, the following are mentioned:

⦁ Social sensitivity through actions, not words: Greeks are skeptical of business when it comes to social responsibility…

⦁ The planet before profit: 3 out of 4 Greeks put environmental protection first, leaving behind the traditional logic of profitability. Sustainability is the new business must.

⦁ No more greenwashing: citizens are rejecting superficial “green” tactics. They want substance, not a sustainable image for show.

⦁ Together with the new generation, not for them: Businesses of the future owe meaningful intergenerational collaboration, empathy and purpose. Tomorrow’s leadership does not impose – it co-creates!

See the full survey here.