Category: ​Insights & Trends

Beauty & Self-Expression in the Digital Age: The Attitudes of Greek Women

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a National Survey, the results of which were presented at the 48th COSMOESTETICA. This publication also includes data from YouGov Profiles, which reveal:

– Beauty, fashion and wellness stand out as the most popular online destinations for Greek women, with trends in the health and wellness sector constantly gaining ground.
– Greek women’s digital shopping carts are filled with fashion, beauty and gadgets, reflecting contemporary market priorities.
– Greek women are informed about new trends and beauty products mainly through social media and influencers, with the influence of digital platforms being stronger on the younger ones.
– Quality and safety remain non-negotiable, the most timeless important criteria for Greek women when choosing beauty products, remaining loyal to what they know and trust, but with room for change.
– The popularity of filters in the photos they upload to social media is universal, with younger women accepting them as normal, while mature ones are more hesitant to use them.

See the whole survey presentation here

Redefining beauty in Greece: Naturalness, Care and Self-Confidence in the Spotlight!

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a new National Survey on the topic: “Approaching Beauty in Greece: Perceptions, Habits & Attitudes”. The results were presented at the 48th COSMOESTETICA, and reveal that:

– Greek women recognize the value of inner beauty, however, for most, grooming remains the “key” to boosting self-confidence.
– Beauty is associated with health, naturalness and authenticity for two in three Greek women, while they also recognize the importance of improvement and anti-aging.
– Greek women, especially younger ages, invest heavily in their beauty and self-care, seeking the right balance of naturalness and confidence.
– One in two express a positive attitude towards cosmetic dermatological interventions, while they appear more cautious towards cosmetic plastic surgery.
– But grooming is no longer just a woman’s business, as one in three men systematically follows a skin care routine, marking a new era in self-care.

See the whole survey presentation here

Valentine’s Day: Personal Moments of Love and Relaxation for Greeks!

New Nationwide Survey by Focus Bari:

Focus Bari, aiming to capture the attitudes and moods of Greeks on Valentine’s Day, conducted a new National Survey on the topic: “Emotions, Opinions & Social Media: Valentine’s Day in Greece”. The results reveal interesting findings and differentiations by demographic audience groups. Specifically:

– Valentine’s Day evokes emotions το many, but for two out of three Greeks it is just another day.
– One in three celebrates with a romantic dinner or relaxing moments at home, while most believe that love should be a daily celebration.
– Approximately three out of five Greeks plan to spend an average of €30.57 on Valentine’s Day.
– The “perfect day” for most Greeks exists and includes relaxation and carefreeness, as well as spontaneity.
– The majority of social media users enjoy posts with humorous memes about love and singles, while pretentious posts about the ideal and the special cause discomfort.

See the whole survey presentation here

Greeks in a Threshold: Uncertainty, Search for Alternatives and Difficulty of Adapting to Economic Reality!

New Nationwide Survey by Focus Bari:

Focus Bari, with the aim of capturing the financial reality of Greeks, conducted a new major survey.

The results, entitled: “Financial Situation of Greeks: Present and Future”, highlight the prevailing economic conditions and the challenges faced by citizens and their strategies in managing their finances, while revealing the differences between demographic groups.

More specifically:

– Two out of five Greeks are satisfied with their permanent employment, while more than one out of four either have a second job or are planning to find one.
– More than one in two Greeks are looking for alternative sources of income, apart from their salary.
– Only one in four Greeks declare full control over their finances, and almost all limit their spending, even on basic necessities.
– The majority of citizens feel economic insecurity, with only 5% expressing confidence about the future, and one in three predicting a worsening of the situation.
– Despite this, the mood to save remains positive, as only 9% state that they have never saved and do not intend to do so in the future.

See the whole survey presentation here

The Social Perception of Wealth Building and Wealth Creation Economic Challenges in Greece!

New Nationwide Survey by Focus Bari:

Focus Bari, in order to capture the perception of Greeks around wealth building and their economic beliefs, has conducted a new large-scale survey.
The results, entitled «Economic Psychology of Greeks: Attitudes and Behaviours» highlights the challenges, expectations and contradictions regarding happiness and wealth acquisition and the differences between the demographic groups.

More specifically:

– Two out of three Greeks find it difficult to build wealth from scratch in Greece, with younger people being optimistic.
– The vast majority of Greeks report that the financial difficulties affect their psychology, while money is not considered a panacea for their happiness.
– Although most people say that having a lot of money is a privilege of the wealthy, young people display a more positive approach
– The association of wealth with unethical practices increases with age, however, the perception of the ‘rich and good man’ remains ‘alive’ in Greece.
– Only one in four Greeks believe that the personal and professional happiness can coexist.

See the whole survey presentation here