Insights & Trends - Focusbari

Summer “low-key” for 1 in 4 Greeks – but expectations for relaxation and meaning remain bright!

Posted on July 16, 2025 by focusbari_user

Summer “low-key” for 1 in 4 Greeks –

but expectations for relaxation and meaning remain bright!

– New Pan-Hellenic Summer Survey by Focus Bari –

Focus Bari’s new Pan-Hellenic Survey, with data from YOUGOV Profiles, sheds light on the habits, choices and trends that characterize this summer.More specifically:

⦁ 1 in 4 Greeks will not go on holiday this year, mainly due to uncertainty and financial constraints.

⦁ Clean beaches, a calm atmosphere and affordable prices are the main selection criteria, while natural beauty and local gastronomy play a catalytic role.

⦁ Average holiday cost: 446€ per person | Average duration: 9 days – Greeks squeeze time and expenses, with almost 50 euros per day per person without giving up the need for rest.

⦁ For Greeks, holidays mean authenticity, intimacy, mental uplift and not total offline, at least for one in three!

See the full survey here

«We wish you a carefree summer, wherever you go, whatever you do»
Our company will be closed from 11-23/8»

Greeks in the pulse of the digital era: From the like to the social image and a little… social media “stalking”!

Posted on July 4, 2025 by focusbari_user

Greeks in the pulse of the digital era:
From the like to the social image and a little… social media “stalking”!

– The new edition of Focus on Tech Life Tips by Focus Bari –

According to the new edition of Focus on Tech Life by Focus Bari, conducted nationwide since 1995, combined with data from YOUGOV profiles, the following can be observed:

⦁ Universal access to the internet: 95% is connected every day with the over 65s recording a rapid increase.

⦁ Absolute domination of the smartphone on the digital map of the country.

⦁ Online shopping at its peak: More than two in three have shopped online at least once in the last six months, with a dramatic rise in the 45+ age group

⦁ Internet: a place of communication but also a “mirror”: 1 in 4 admit to carefully curating their online image, while 1 in 3 admit to having “peeked” at other users’ profiles in the past!

See the whole survey presentation here

From “Thanks a lot” to “Sorry”: customer service is changing face and what’s left is how to make the customer feel!

Posted on June 24, 2025June 24, 2025 by focusbari_user

From “Thanks a lot” to “Sorry”: customer service is changing face and what’s left is how to make the customer feel!

New nationwide survey “Customer Experience Stories” by Focus Bari

Focus Bari’s new nationwide survey “CX Stories: authentic customer experiences”, conducted every Spring and Fall, captures authentic customer experiences through real-life incidents. Specifically, in this wave, it is observed:

– Experiences are shared and become conversations: Two out of three Greeks consult reviews before making any purchase. Experiences whether positive or negative – circulate from word of mouth, shaping images and decisions.

– Positive experiences stand out, negative ones are not forgotten: The good service moments were more frequent, more vivid and associated with care, kindness and human contact. In contrast, the negative ones, although present, focused on indifference, delay or rudeness.

– The exceptional experience is not random, it is built and based on 5 pillars: speed, error recovery, exceeding expectations, emotional connection and caring. At the core, understanding the customer and being genuinely caring.

– AI helps, but does not replace: Greeks acknowledge the immediacy and continuous availability it offers, but remain wary when the human factor is absent, especially in complex situations…

See the whole presentation of the “CX Stories” A wave 2025 here

Digital transition with a focus on people, ethical consistency and transparency: The main demands of Greeks from modern businesses!

Posted on June 10, 2025June 10, 2025 by focusbari_user

New nationwide survey by Focus Bari (issue B):

Focus Bari, in order to capture the current needs of consumers towards the businesses of the future, conducted a survey on behalf of TOTAL BUSINESS entitled: “(Re)Defined: what Greeks expect from the businesses of the future”.

The results of the survey were presented at the conference “The BIG P”, at the Athens Conservatory, with wide participation of businesses and institutions. The findings record the messages consumers send to businesses around seven key pillars of new entrepreneurship. More specifically, in the second issue, they include:

Voice with substance: Citizens want businesses to be active participants in socio-political challenges, free from expediency.
Ethics & Transparency as a prerequisite for trust: Society demands honesty, ethical values and practical social responsibility from the businesses of the future: employment opportunities, inclusion and accountability.
Technology is not enough: Customer experience, employee mental health and inclusion are placed at the heart of business evaluation.
Innovation is a one-way street: Citizens support innovation, while asking to maintain the human touch and support for SMEs.

See the whole survey presentation here

The Greeks demand: Authenticity, Sustainability and Communication – The new triptych for responsible business!

Posted on May 26, 2025June 24, 2025 by focusbari_user

The Greeks demand: Authenticity, Sustainability and Communication – The new triptych for responsible business!

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, in order to capture the current needs of consumers towards the businesses of the future, conducted a survey on behalf of TOTAL BUSINESS entitled: “(Re)Defined: what Greeks expect from the businesses of the future”.

The results of the survey were presented at the conference “The BIG P”, at the Athens Conservatory, with wide participation of businesses and institutions. The findings record the messages of consumers to businesses around 7 key pillars of new entrepreneurship. More specifically, in Volume 1, the following are mentioned:

⦁ Social sensitivity through actions, not words: Greeks are skeptical of business when it comes to social responsibility…

⦁ The planet before profit: 3 out of 4 Greeks put environmental protection first, leaving behind the traditional logic of profitability. Sustainability is the new business must.

⦁ No more greenwashing: citizens are rejecting superficial “green” tactics. They want substance, not a sustainable image for show.

⦁ Together with the new generation, not for them: Businesses of the future owe meaningful intergenerational collaboration, empathy and purpose. Tomorrow’s leadership does not impose – it co-creates!

See the full survey here.

Shipping attracts, the outside attracts – The challenge of the brain drain on the new generation!

Posted on May 8, 2025May 8, 2025 by focusbari_user

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, in order to capture the current career needs in the shipping industry, conducted a Survey in collaboration with the YES FORUM organization on:
“New landscape in shipping: Company expectations and youth ambitions”.The results presented at the 8th Posidonia Sea Tourism Forum’s Conference & Exhibition , in Heraklion, Crete, reveal interesting findings on the attitudes, but also the challenges recorded both on the part of young people and shipping companies.

⦁ Information starts digitally, but it is not enough: Young people turn to online media and academic activities for information, but their career prospects often remain unclear…

⦁ Strong interest and need for guidance: Although the vast majority participate in relevant actions, young people express uncertainty and insecurity, asking for mentoring, practical experience and more targeted and continuous information.

⦁ Potential with prospects – but also shortcomings: Employers consistently identify strengths in digital skills and foreign languages, point out lack of professionalism and soft skills in prospective young employees.

⦁ Connection & empowerment platforms are necessary: The bridge between the young generation and the market goes through meaningful actions , such as mentoring, networking and contact with the reality of the industry – a role effectively embodied by the YES Forum..

See the whole survey presentation here

Global Uncertainty in Healthcare Systems: Poor Management and Low Confidence in Most Countries!

Posted on April 28, 2025April 28, 2025 by focusbari_user

International Survey “Global Public Confidence” across 21 Countries by the IRIS Network and Focus Bari for Greece

Focus Bari, the official representative of the international IRIS (International Research Institutes) network in Greece, participated in a major global survey titled “GLOBAL PUBLIC CONFIDENCE” addressing critical contemporary issues. The survey was designed and carried out under the initiative of the IRIS Network across 21 countries in 2024.
The findings presented in this release — “Global Perceptions and Concerns about Health: Trends and Challenges” — are enriched with Greek data from a related study conducted by Focus Bari on behalf of Applia, and they reveal:

⦁ Healthcare Systems in Crisis: Globally, only 4 in 10 citizens express satisfaction with the healthcare services in their country. Greece ranks among the countries with the highest levels of dissatisfaction.

⦁ Poor Governance as the Main Cause: To 60% of citizens worldwide attribute healthcare system problems primarily to ineffective management rather than to a lack of resources.

⦁ Skepticism and Lack of Trust: Many countries show significant reservations regarding trust in government healthcare management and the protection of vulnerable groups. Greece is among the countries with the lowest levels of public trust.

⦁ Mental Health a Top Priority for Greeks: For Greek citizens, mental health is a top concern, with pressure for productivity cited as the main barrier to successfully meeting professional demands.

See the whole survey presentation here

The climate crisis worries 8 out of 10 people worldwide, with Greeks visibly more pessimistic about the future!

Posted on March 21, 2025March 28, 2025 by focusbari_user

– International Survey “Global Public Confidence ” in 21 countries by IRIS Network and Focus Bari for Greece –

Focus Bari, which represents in Greece the international network IRIS (International Research Institutes), participated in an important survey on “Global Public Confidence” on critical issues of the day. The survey was designed and implemented on the initiative of the Network in 21 countries in 2024. The findings presented in this publication on : “International and Nationwide Trends and Perceptions on Climate Change” combined with Focus Bari’s results from a survey conducted on behalf of Applia, and reveal that:

– Strong global concern about climate change, but sense of risk is more limited at national – local level, with the exception of Turkey.
– Renewable energy is an important but not top priority for many countries, especially in Greece, Japan and Switzerland.
– Consumers worldwide are choosing products – services based on safety and purity rather than sustainability.
– Greeks are more pessimistic than other countries about tackling the climate crisis in our country, considering the state as a key helper in managing it.

See the whole survey presentation here

Beauty & Self-Expression in the Digital Age: The Attitudes of Greek Women

Posted on March 10, 2025 by focusbari_user

Beauty & Self-Expression in the Digital Age: The Attitudes of Greek Women

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a National Survey, the results of which were presented at the 48th COSMOESTETICA. This publication also includes data from YouGov Profiles, which reveal:

– Beauty, fashion and wellness stand out as the most popular online destinations for Greek women, with trends in the health and wellness sector constantly gaining ground.
– Greek women’s digital shopping carts are filled with fashion, beauty and gadgets, reflecting contemporary market priorities.
– Greek women are informed about new trends and beauty products mainly through social media and influencers, with the influence of digital platforms being stronger on the younger ones.
– Quality and safety remain non-negotiable, the most timeless important criteria for Greek women when choosing beauty products, remaining loyal to what they know and trust, but with room for change.
– The popularity of filters in the photos they upload to social media is universal, with younger women accepting them as normal, while mature ones are more hesitant to use them.

See the whole survey presentation here

Redefining beauty in Greece: Naturalness, Care and Self-Confidence in the Spotlight!

Posted on February 26, 2025February 26, 2025 by focusbari_user

Redefining beauty in Greece: Naturalness, Care and Self-Confidence in the Spotlight!

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a new National Survey on the topic: “Approaching Beauty in Greece: Perceptions, Habits & Attitudes”. The results were presented at the 48th COSMOESTETICA, and reveal that:

– Greek women recognize the value of inner beauty, however, for most, grooming remains the “key” to boosting self-confidence.
– Beauty is associated with health, naturalness and authenticity for two in three Greek women, while they also recognize the importance of improvement and anti-aging.
– Greek women, especially younger ages, invest heavily in their beauty and self-care, seeking the right balance of naturalness and confidence.
– One in two express a positive attitude towards cosmetic dermatological interventions, while they appear more cautious towards cosmetic plastic surgery.
– But grooming is no longer just a woman’s business, as one in three men systematically follows a skin care routine, marking a new era in self-care.

See the whole survey presentation here