Category: ​Insights & Trends

Greeks in the pulse of the digital era:
From the like to the social image and a little… social media “stalking”!

– The new edition of Focus on Tech Life Tips by Focus Bari –

According to the new edition of Focus on Tech Life by Focus Bari, conducted nationwide since 1995, combined with data from YOUGOV profiles, the following can be observed:

⦁ Universal access to the internet: 95% is connected every day with the over 65s recording a rapid increase.

⦁ Absolute domination of the smartphone on the digital map of the country.

⦁ Online shopping at its peak: More than two in three have shopped online at least once in the last six months, with a dramatic rise in the 45+ age group

⦁ Internet: a place of communication but also a “mirror”: 1 in 4 admit to carefully curating their online image, while 1 in 3 admit to having “peeked” at other users’ profiles in the past!

See the whole survey presentation here

The Greeks demand: Authenticity, Sustainability and Communication – The new triptych for responsible business!

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, in order to capture the current needs of consumers towards the businesses of the future, conducted a survey on behalf of TOTAL BUSINESS entitled: “(Re)Defined: what Greeks expect from the businesses of the future”.

The results of the survey were presented at the conference “The BIG P”, at the Athens Conservatory, with wide participation of businesses and institutions. The findings record the messages of consumers to businesses around 7 key pillars of new entrepreneurship. More specifically, in Volume 1, the following are mentioned:

⦁ Social sensitivity through actions, not words: Greeks are skeptical of business when it comes to social responsibility…

⦁ The planet before profit: 3 out of 4 Greeks put environmental protection first, leaving behind the traditional logic of profitability. Sustainability is the new business must.

⦁ No more greenwashing: citizens are rejecting superficial “green” tactics. They want substance, not a sustainable image for show.

⦁ Together with the new generation, not for them: Businesses of the future owe meaningful intergenerational collaboration, empathy and purpose. Tomorrow’s leadership does not impose – it co-creates!

See the full survey here.

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, in order to capture the current career needs in the shipping industry, conducted a Survey in collaboration with the YES FORUM organization on:
“New landscape in shipping: Company expectations and youth ambitions”.The results presented at the 8th Posidonia Sea Tourism Forum’s Conference & Exhibition , in Heraklion, Crete, reveal interesting findings on the attitudes, but also the challenges recorded both on the part of young people and shipping companies.

⦁ Information starts digitally, but it is not enough: Young people turn to online media and academic activities for information, but their career prospects often remain unclear…

⦁ Strong interest and need for guidance: Although the vast majority participate in relevant actions, young people express uncertainty and insecurity, asking for mentoring, practical experience and more targeted and continuous information.

⦁ Potential with prospects – but also shortcomings: Employers consistently identify strengths in digital skills and foreign languages, point out lack of professionalism and soft skills in prospective young employees.

⦁ Connection & empowerment platforms are necessary: The bridge between the young generation and the market goes through meaningful actions , such as mentoring, networking and contact with the reality of the industry – a role effectively embodied by the YES Forum..

See the whole survey presentation here

Beauty & Self-Expression in the Digital Age: The Attitudes of Greek Women

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a National Survey, the results of which were presented at the 48th COSMOESTETICA. This publication also includes data from YouGov Profiles, which reveal:

– Beauty, fashion and wellness stand out as the most popular online destinations for Greek women, with trends in the health and wellness sector constantly gaining ground.
– Greek women’s digital shopping carts are filled with fashion, beauty and gadgets, reflecting contemporary market priorities.
– Greek women are informed about new trends and beauty products mainly through social media and influencers, with the influence of digital platforms being stronger on the younger ones.
– Quality and safety remain non-negotiable, the most timeless important criteria for Greek women when choosing beauty products, remaining loyal to what they know and trust, but with room for change.
– The popularity of filters in the photos they upload to social media is universal, with younger women accepting them as normal, while mature ones are more hesitant to use them.

See the whole survey presentation here

Redefining beauty in Greece: Naturalness, Care and Self-Confidence in the Spotlight!

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a new National Survey on the topic: “Approaching Beauty in Greece: Perceptions, Habits & Attitudes”. The results were presented at the 48th COSMOESTETICA, and reveal that:

– Greek women recognize the value of inner beauty, however, for most, grooming remains the “key” to boosting self-confidence.
– Beauty is associated with health, naturalness and authenticity for two in three Greek women, while they also recognize the importance of improvement and anti-aging.
– Greek women, especially younger ages, invest heavily in their beauty and self-care, seeking the right balance of naturalness and confidence.
– One in two express a positive attitude towards cosmetic dermatological interventions, while they appear more cautious towards cosmetic plastic surgery.
– But grooming is no longer just a woman’s business, as one in three men systematically follows a skin care routine, marking a new era in self-care.

See the whole survey presentation here

Valentine’s Day: Personal Moments of Love and Relaxation for Greeks!

New Nationwide Survey by Focus Bari:

Focus Bari, aiming to capture the attitudes and moods of Greeks on Valentine’s Day, conducted a new National Survey on the topic: “Emotions, Opinions & Social Media: Valentine’s Day in Greece”. The results reveal interesting findings and differentiations by demographic audience groups. Specifically:

– Valentine’s Day evokes emotions το many, but for two out of three Greeks it is just another day.
– One in three celebrates with a romantic dinner or relaxing moments at home, while most believe that love should be a daily celebration.
– Approximately three out of five Greeks plan to spend an average of €30.57 on Valentine’s Day.
– The “perfect day” for most Greeks exists and includes relaxation and carefreeness, as well as spontaneity.
– The majority of social media users enjoy posts with humorous memes about love and singles, while pretentious posts about the ideal and the special cause discomfort.

See the whole survey presentation here