The CEO Clubs Forum was held with great success on April 5th at the Grand Hyatt, which focused on the differences in mentality and values between the 4 generations that currently coexist in all work environments, and how the gap between them can be bridged. At the event, Xenia Kourtoglou of Focus Bari presented the results of an extensive national survey among workers of all generations, ranks and branches.
See the whole survey presentation here
The new Focus Bari research presented by Xenia Kourtoglou at the Greek Tube Festival, which took place at the Municipal Theater of Piraeus on March 11-12.
See the full presentation here
The national survey conducted by Focus Bari for Acrossmedia241 was presented at an official event held on February 22 for the launch of Humanads.
See the full presentation here
Greeks today have a multitude of media that they can use for their daily information: in the last 20 years, traditional media have given their place to the internet, which today seems to have priority in the daily lives of Greeks. Within this context, where are the Newspapers today as a source of information?
See the full presentation here
WE CHANGE MINDS, NOT CLOTHES
The great initiative of PPC in collaboration with the communication company DDB, the research company FOCUS BARI and the support of WOMEN ACT as part of the International Day for the Elimination of Violence against Women.
See the presentation here
On Wednesday, November 9, “The Smile of the Child” celebrated 27 years of service alongside every child and family at the Thessaloniki Concert Hall.
Xenia Kourtoglou, founder of Focus Bari, presented the results of the panhellenic survey that the company implemented on behalf of “The Smile of the Child”.
See the presentation here
On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk. The Conference was titled “Media : the New Creative” and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics. The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”
See the the full article here
See the short presentation here
Find more about YouGov BrandIndex here
The members of SEDEA elected the new Board of Directors for the years 2022-2023 during the annual General Assembly meeting, which was held on Wednesday, January 26th 2022.
Valeria Tsamis, Managing Director of FOCUS BARI was re-elected as President of the Board having served in the same position also in 2020-2021, as vice-president for 6 years (2014-2019) and being an active Board member since 2003. Her re-election is and honor but also a commitment to continue contributing to SEDEA and his members and to the market research & opinion polling industry in Greece.
The new SEDEA BoD consists of:
Alternate Board Member: Dorina Fydani (NIELSENIQ)
See more about SEDEA and its activities here
The 10th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation focused especially on the latest trends and newcomers in e-commerce among Greek consumers. Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.
See the presentation here
