Latest News - Focusbari

Greeks & Video

Posted on March 16, 2023 by focusbari_user

The new Focus Bari research presented by Xenia Kourtoglou at the Greek Tube Festival, which took place at the Municipal Theater of Piraeus on March 11-12.

See the full presentation here

Advertising through Consumers’ Eyes

Posted on March 9, 2023 by focusbari_user

The national survey conducted by Focus Bari for Acrossmedia241 was presented at an official event held on February 22 for the launch of Humanads.

See the full presentation here

Data and Trends in the Greek Press

Posted on February 22, 2023 by focusbari_user

Greeks today have a multitude of media that they can use for their daily information: in the last 20 years, traditional media have given their place to the internet, which today seems to have priority in the daily lives of Greeks. Within this context, where are the Newspapers today as a source of information?

See the full presentation here

Dressing and violence against women

Posted on December 15, 2022December 15, 2022 by focusbari_user

WE CHANGE MINDS, NOT CLOTHES

The great initiative of PPC in collaboration with the communication company DDB, the research company FOCUS BARI and the support of WOMEN ACT as part of the International Day for the Elimination of Violence against Women.

See the presentation here

Xenia Kourtoglou for the 27 years of “The Smile of the Child”

Posted on November 11, 2022November 14, 2022 by focusbari_user

On Wednesday, November 9, “The Smile of the Child” celebrated 27 years of service alongside every child and family at the Thessaloniki Concert Hall.

Xenia Kourtoglou, founder of Focus Bari, presented the results of the panhellenic survey that the company implemented on behalf of “The Smile of the Child”.

See the presentation here

How can research data increase advertising effectiveness?

Posted on October 3, 2022November 13, 2022 by focusbari_user

On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk. The Conference was titled “Media : the New Creative” and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics. The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”

See the the full article here

See the short presentation here

Find more about YouGov BrandIndex here

Valeria Tsamis, Elected President of SEDEA BoD

Posted on July 24, 2022 by focusbari_user

The members of SEDEA elected the new Board of Directors for the years 2022-2023 during the annual General Assembly meeting, which was held on Wednesday, January 26^th 2022.

Valeria Tsamis, Managing Director of FOCUS BARI was re-elected as President of the Board having served in the same position also in 2020-2021, as vice-president for 6 years (2014-2019) and being an active Board member since 2003. Her re-election is and honor but also a commitment to continue contributing to SEDEA and his members and to the market research & opinion polling industry in Greece.

The new SEDEA BoD consists of:

Valeria Tsamis (FOCUS BARI AE) – President
Dimitris A. Mavros (MRB HELLAS AE) – VicePresident
Sophia Tsiliyanni (MARC AE) – General Secretary
Angela Stathopoulou (METRON ANALYSIS AE) – Treasurer
Lambros Katsanevas (IPSOS-OPINION AE) – Member

Alternate Board Member: Dorina Fydani (NIELSENIQ)

See more about SEDEA and its activities here

Xenia Kourtoglou at the 10th e-business & Digital Marketing World by Infocom

Posted on September 28, 2021August 1, 2022 by superadmin

The 10^th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation focused especially on the latest trends and newcomers in e-commerce among Greek consumers. Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.

See the presentation here

The Focus Bari & Vodafone Study On Greek Women In Business

Posted on May 14, 2021July 21, 2022 by superadmin

See some key highlights of the Focus Bari & Vodafone study on Greek Women in Business here

RESEARCH NEXT! Let’s open the dialogue

Posted on March 25, 2021April 16, 2022 by superadmin

The virtual event on The Next Day for MRX organised by SEDEA and the Institute of Communication took place on March 24^th

Guest speaker was Anne-Sophie Damelincourt, Blue Lemon Insight & Strategy – Founder & Owner | former ESOMAR Council Member I Treasurer.

In the same panel there were also:

Valeria Tsamis, President of SEDEA | Managing Director, FOCUS BARI,
Angela Stathopoulou, ESOMAR Representative | Partner-Research Director, METRON ANALYSIS,
Maria Chryssicopoulou, Head of Customer Research & Customer Insights, OPAP,
Kostas Houndas, Strategy and Business Analytics Officer, TEMPO-OMD
Aimilia Tseimazidou, President of IoC | Chairman attp group

The event was attended by 57 companies and more than 75 participants in several sectors.

The video of the event and key take-outs can be found here

"RESEARCH