Focusbari

Group 193

Focus Bari for the 23rd year at the Prix de Beaute / Beauty Awards 2023

The awarding of the Prix de Beaute 2023 took place on November 21, 2023 at the Grande Bretagne Hotel, with great success and a large attendance of executives from all over the cosmetics/beauty products industry. This institution, which started with the initiative of Votre Beaute magazine in 2000, is the only one which involves consumers and beauty experts’ voting in highlighting the products that are awarded, through research conducted by Focus Bari, and the results of which are made available to the contestants in full transparency. Xenia Kourtoglou, Founder of Focus Bari, honored the event with a greeting at the beginning of the evening, emphasizing the importance and credibility of these awards, congratulating the products that stood out, among which were several new Greek brands.

 

35 years of Focus Bari

Completing 35 years of successful progress in the Greek market and with international relations and recognition, our team celebrated its birthday in a meeting full of emotion, love and immense joy for the imprint that these 35 years leave in our hearts, filling them with strength and enthusiasm for the years to come! In these 35 years, Focus Bari has “written history” in the market of Media, Communication, Technology, Digital & e-commerce, Telecommunications, Energy and many other sectors, establishing metrics that consitute the “currency” of the market. With thousands of projects, millions of interviews with all kinds of people and professionals, Focus Bari is the “lovebrand” in the Research market, with a signature synonymous with reliability. With such a legacy, let’s continue tirelessly for the future!

Xenia Kourtoglou in the Judging Committee of the Antonio Meucci Global Telco Awards

A new institution established in the international telecommunications market, is the Antonio Meucci Global Telco Awards by Morethan160! With entries and sponsors from the largest telcos internationally, and with a Jury consisting of a group of prominent figures in Telecommunications, Communication and International Business, the final award ceremony took place on 20 September 2023 in Madrid, alongside the work of the Global Annual Telcos Conference.

At the ceremony that took place at the Teatro Goya in Madrid, more than 450 high-ranking executives attended, and Xenia Kourtoglou, as a judge, awarded the first prize in the “Avant Garde Marketing” category to the HEXA company.

The Antonio Meucci Telco Awards will be repeated every year, reliably sealing excellence in this very important area.

Xenia Kourtoglou a Keynote Speaker at the FESPA International Conference

The International FESPA Conference was conducted in Glyfada, Athens on 14 & 15 September 2023, with a wide participation of entrepreneurs in the offset printing business from all over the world.  The conference touched upon a range of interesting topics such as the importance of Customer Experience, the succession in Family Businesses, the Corporate Social Responsibility, the Female Leadership, etc.

Xenia Kourtoglou, Founder Focus Bari & Resilience Expert, presented historical data and national research results regarding women’s position in entrepreneurship and business leadership, describing the long way that Greek business women have come through, the developments during the last 30 years, as well as the importance of female participation in leadership teams.

You can find the whole presentation here

Valeria Tsamis Representative of SEDEA at the ESOMAR Annual Congress

Valeria Tsamis, Managing Director Focus Bari & President of SEDEA was present at the annual ESOMAR congress entitled: “SUPER CHARGE” which took place in Amsterdam, on September 10-13/2023.

This year’s congress was attended by over 1,100 delegates from 78 countries in physical presence and attended online by over 1,500 Market Research professionals from around the world. The conference – in the context of the rapid development of new technologies and constant challenges – focused on topics such as the ability of insights to “supercharge” brands, the acceleration of sustainability, understanding Gen Z, leveraging the metaverse and artificial intelligence and connecting disparate data to “supercharge” people’s understanding.

On Sunday 10/3, before the official start of the Congress, the ESOMAR Associations Leaders Summit took place, where Valeria Tsamis participated representing SEDEA which earlier this year had signed a Partnership Agreement with Esomar to strengthen the co-operation between the two parties.

At the closing of this year’s congress, it was announced that Greece will be the host country of this important for the Market Research industry international event, in September 2024!

How big is the generation gap in work environments?

The CEO Clubs Forum was held with great success on April 5th at the Grand Hyatt, which focused on the differences in mentality and values between the 4 generations that currently coexist in all work environments, and how the gap between them can be bridged. At the event, Xenia Kourtoglou of Focus Bari presented the results of an extensive national survey among workers of all generations, ranks and branches.

See the whole survey presentation here

Data and Trends in the Greek Press

Greeks today have a multitude of media that they can use for their daily information: in the last 20 years, traditional media have given their place to the internet, which today seems to have priority in the daily lives of Greeks. Within this context, where are the Newspapers today as a source of information?

See the full presentation here

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