With immense success and interest from the entire e-commerce market, attendees from all over Greece gathered to meet and listen to industry leaders at the e-commerce summit organized by Boussias Communications at Costa Navarino. Xenia Kourtoglou was an invited Keynote Speaker with her presentation titled “Discovering the e-shopper,” where she detailed how Greek consumers shop, alternating their interaction with retail both online and offline simultaneously. She concluded that “there is no e-shopper, there is only the shopper,” emphasizing the huge need and expectation from the public for retail businesses to serve them concurrently and simultaneously through both “channels” without distinction. Through a wealth of research data, she substantiated her position, concluding with valuable tips to help retail businesses adopt strategies that improve the customer experience they offer and, consequently, their sales growth. Subsequently, Xenia Kourtoglou moderated a panel with leading representatives of e-commerce in Greece, including experts from major local and international organizations active in e-commerce, such as Plaisio, Spitishop, L’Oreal, and Mastercard

See Xenia Kourtoglou’s presentation here