On Thursday, November 7, 2024, The Smile of the Child’s annual event was held at Eleon Loft to celebrate 29 years since its establishment.
The event had a warm and exciting atmosphere. Focus Bari was awarded as an official sponsor of The Smile of the Child for its valuable support of the organization, including the implementation of qualitative and quantitative studies in recent years.
The founder of Focus Bari, Ms. Xenia Kourtoglou, remarked:
“I want to thank Kostas and his team for everything they do and for allowing us to contribute to this important effort. This sentiment resonates with all the sponsors of The Smile of the Child! Our entire team at Focus Bari is thankful, and we will always stand by your side with all our strength!”
he following are the key findings from this year’s qualitative and quantitative research:
- 7 out of 10 Greeks would support a business because it collaborates with The Smile of the Child.
- The reasons why companies support the organization include social contribution and corporate responsibility.
- It was emphasized that there is a need to strengthen the culture of the common good in Greek society—something requested by both the general public and the business community.
- Large organizations must act as pillars of society, providing security and support during difficult times, and not just as pillars of the business community.
