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Artificial Intelligence is “traveling” around the world—at different speeds of adoption, but with shared curiosity and anticipation!

Posted on October 17, 2025November 10, 2025 by focusbari_user

– International survey “Global Public Confidence” in 21 countries by the IRIS Network and Focus Bari for Greece –

Focus Bari, which represents the International Research Institutes (IRIS) network in Greece, participated in an important survey on “GLOBAL PUBLIC CONFIDENCE” concerning critical issues of our time. The survey was designed and implemented on the initiative of the Network in collaboration with research institutions from 21 countries.
The findings presented in this publication: “Global Trends and Perceptions of Artificial Intelligence” reveal:

• Artificial Intelligence (AI) is now a global issue: More than 8 out of 10 people worldwide have heard of AI and its applications – with Greece moving at the same pace as the international average.

• Being informed does not always mean understanding: Although most people are familiar with the term, only 1 in 3 say they understand what AI is and how it works – with significant differences from country to country.

• AI is gradually entering everyday life, but more slowly in the workplace: People around the world are using it more and more in their personal lives, but its professional use remains limited – with varying degrees of adoption by country and Greece following the international trend.

• Greeks are “divided” on AI:
Three trends emerge, according to FOCUS BARI’s longitudinal study on AI – the positive, the cautious (positive under certain conditions) and a group that remains negative, expressing concern and distrust about its implications.

See the whole survey presentation here

EASE Leadership Summit | The Failure Paradox

Posted on October 15, 2025December 4, 2025 by focusbari_user

Xenia Kourtoglou as Keynote Speaker on How Failure Becomes a Springboard to Success

On 15 October 2025, at the Goulandris Museum, the EASE “Leadership Pathways” team successfully hosted the Leadership Summit | The Failure Paradox: Redefining Success through Setbacks—an event dedicated to the power of failure as a catalyst for growth and leadership. In a world evolving at rapid speed, the most remarkable leaders stand out not because they avoided failure, but because they leveraged it. The Summit highlighted the importance of managing failure as a foundation for development, innovation, and resilience.

The event opened with Xenia Kourtoglou of Focus Bari, who presented the findings of an extensive qualitative and quantitative study on how business leaders perceive and handle failure. In her keynote, she emphasized the essential “paradox”: while leaders theoretically acknowledge that failure can clearly become a springboard for growth and progress, in practice the very notion of failure still triggers fear—and remains insufficiently utilized.

See Xenia Kourtoglou’s full presentation here.

Focus Bari at the ESOMAR Congress 2025 in Prague

Posted on October 1, 2025December 5, 2025 by focusbari_user

Focus Bari at the ESOMAR Congress 2025 in Prague

From 28 September to 1 October, the annual ESOMAR Congress 2025 – “Reimagine” took place in Prague, bringing together more than 1,300 professionals from over 80 countries, along with 200 speakers and 80 exhibiting companies. Valeria Tsamis represented Focus Bari, in her capacity as President of SEDEA and the association’s representative at the ESOMAR Associations Leader Summit.

This year’s congress, set against a backdrop of rapid technological change and evolving challenges for the research industry—particularly regarding automation and the fast pace of AI development—invited participants to “reimagine” how creativity, technology and bold ideas converge to reshape our field and the world around us. Discussions focused heavily on the role of AI across all stages of research, while also highlighting the continued importance of human expertise in generating meaningful and actionable insights.

The event also included the presentation of the new ICC/ESOMAR International Code for Market, Opinion and Social Research & Data Analytics, which will come into effect in 2025.

Global crisis of confidence and growing crisis in households: Climate of uncertainty for national economies and citizens!

Posted on September 30, 2025October 2, 2025 by focusbari_user

– International survey “Global Public Confidence” in 21 countries by the IRIS Network and Focus Bari for Greece –

Focus Bari, which represents the international IRIS (International Research Institutes) network in Greece, participated in an important survey on “GLOBAL PUBLIC CONFIDENCE” concerning critical issues of our time.

The survey was designed and implemented on the initiative of the Network in 21 countries. The findings presented in this publication: “Global Perceptions and Concerns about the Economy: Trends and Challenges”, were combined with Greek data from YouGov Profiles and reveal the following:

International crisis of confidence: Six out of ten citizens worldwide believe that their countries are moving in the wrong direction – in Greece, pessimism is even more pronounced.
Global recession and uncertainty: One in two sees their national economy weakening; in Greece, concern is more widespread, with the majority saying they are already experiencing a recession.
Pressure on households – cuts in everyday spending: The high cost of living is leading to widespread cutbacks, mainly in clothing, eating out, and food. Although this is a common phenomenon, the intensity varies from country to country, with Greece among the countries with the largest cuts.
Low confidence and insecurity among Greeks: Only one in four Greeks say they can cope with a personal financial crisis, while citizens are more cautious than ever in managing their finances.

See the whole survey presentation here

11th Customer Service Conference in Thessaloniki

Posted on September 24, 2025December 2, 2025 by focusbari_user

Xenia Kourtoglou – Keynote Speaker on Customer Experience in the AI Era

With an impressive turnout of institutional representatives and leaders of the local business community, the 11th Customer Service Conference of the Hellenic Institute of Customer Service (EIEP) took place in Thessaloniki on September 24th at the Electra Palace Hotel.

Xenia Kourtoglou of Focus Bari presented and substantiated the critical importance of customer experience for every organization, unveiling exclusive research findings that guide companies on how to position customer experience as the core mission of their business.

In her keynote, Xenia Kourtoglou also shared evolving insights into Greeks’ relationship with Artificial Intelligence and concluded with seven valuable recommendations on how every company can build the culture, structures, and processes needed to continuously elevate the experience it offers to its customers.

See the full presentation here

Antonio Meucci International Telco Awards Ceremony, Madrid

Posted on September 18, 2025December 2, 2025 by focusbari_user

Xenia Kourtoglou serves on the Jury for the 3rd consecutive year

With remarkable success and an impressive turnout from top executives across every telecommunications specialization worldwide, the Antonio Meucci International Telco Awards ceremony took place in Madrid, organized annually by More than 160. Xenia Kourtoglou of Focus Bari has been a member of the Jury since the launch of the awards in 2023, serving in the “Avant Garde Marketing” category. This year, she had the pleasure of presenting the award to the outstanding team of SAMA Telecom.

“Social media, e-shopping & ChatGPT – The dynamic digital everyday life of Greeks”

Posted on September 15, 2025September 17, 2025 by focusbari_user

– The new edition of Focus on Tech Life Tips by Focus Bari –

According to the new edition of Focus on Tech Life by Focus Bari, which has been conducted nationwide since 1995, in combination with data from YOUGOV profiles and the Pan-Hellenic Survey on the use of Artificial Intelligence (AI) tools and Voice.AI, the following observations can be made:

-Universal and intense online activity: Almost all users connect daily via smartphone, with an average time of 131 minutes per day, while 16-24 year olds reach 168 minutes.

-ChatGPT in the spotlight: 3 out of 5 Greeks are already entering the world of AI, with women and those aged up to 44 leading the trend.

-Explosion of e-shoppers: 8 out of 10 Greeks have made online purchases in the last six months, with debit cards being the primary payment method.

-Social media lovers: Women online dominate social media (95%), surpassing men and continuously reinforcing the trend.

-Digital gap & concerns: Women and people aged 50+ are concerned about the social impact of technology, while young people are driving digital developments.

See the whole survey presentation here

Greece in the age of VOICE AI: Trust or Hesitation?

Posted on September 2, 2025September 2, 2025 by focusbari_user

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, as part of its strategy to monitor Greeks’ attitudes towards Artificial Intelligence and new technologies over time, conducted a nationwide survey on behalf of Yuboto on Voice AI and the use of AI tools.
The results of the survey were presented at the “AIVOLUTION” conference, as part of a special event on VOICE AI and its developments, at Technopolis in Gazi, with the participation of a large number of companies. More specifically, the findings reveal:

⦁ Artificial Intelligence – Skepticism yes, use no: The social image of AI remains unclear, but 3 out of 5 Greeks say they use at least one AI tool.

⦁ AI & Career: Growing adoption and recognition of AI as a tool for professional development, with CHATGPT dominating, although many express concern about the possibility of their jobs being replaced by AI.

⦁ Voice AI = IVR? For most Greeks, their first contact with Voice AI is mainly through telephone service, but many still confuse it with the old, automated IVR.

⦁ Division in telephone conversations with VOICE AI: The public is divided into
three equal parts (positive – conditional – negative) regarding the comfort of communicating with a Voice AI instead of a human.

⦁ Acceptance out of necessity, not desire: Citizens are willing to adopt Voice AI if it proves to be fast, accurate, and understandable—
effectiveness is the key to its success.

See the whole survey presentation here

Focus Bari at the AIVolution Conference

Posted on July 24, 2025December 5, 2025 by focusbari_user

Focus Bari at the AIVolution Conference

Artificial Intelligence Found Its Voice at Aivolution: an evening dedicated to AI Voice Agents. Despite the summer heat, nearly 300 people — 200 attending in person and more than 100 online — joined the Aivolution event at Innovathens in Technopolis, an evening dedicated exclusively to AI Chat and Voice Agents. The event was an initiative of Voice Logica, highlighting how artificial intelligence is already reshaping the future of communication. The evening opened with Xenia Kourtoglou of Focus Bari, who presented new research on how Greeks perceive interacting with a Voice Agent over the phone. Her key findings revealed that:

The Greek public is evenly divided into three groups regarding their openness toward AI-driven phone conversations: the positive, the negative, and the “cautiously neutral.”
Nevertheless, more than half of Greeks are already using AI tools, whether they fully realize it or not.
Additionally, over one in two expect that voice-based AI will continue to evolve and will be able to handle telephone dialogues effectively, at least in simple scenarios.

See Xenia Kourtoglou’s full presentation here.

Summer “low-key” for 1 in 4 Greeks – but expectations for relaxation and meaning remain bright!

Posted on July 16, 2025 by focusbari_user

Summer “low-key” for 1 in 4 Greeks –

but expectations for relaxation and meaning remain bright!

– New Pan-Hellenic Summer Survey by Focus Bari –

Focus Bari’s new Pan-Hellenic Survey, with data from YOUGOV Profiles, sheds light on the habits, choices and trends that characterize this summer.More specifically:

⦁ 1 in 4 Greeks will not go on holiday this year, mainly due to uncertainty and financial constraints.

⦁ Clean beaches, a calm atmosphere and affordable prices are the main selection criteria, while natural beauty and local gastronomy play a catalytic role.

⦁ Average holiday cost: 446€ per person | Average duration: 9 days – Greeks squeeze time and expenses, with almost 50 euros per day per person without giving up the need for rest.

⦁ For Greeks, holidays mean authenticity, intimacy, mental uplift and not total offline, at least for one in three!

See the full survey here

«We wish you a carefree summer, wherever you go, whatever you do»
Our company will be closed from 11-23/8»