2nd DIY Traditional Stores Conference & Exhibition
Xenia Kourtoglou as Keynote Speaker, highlighting the Power of Customer Experience
On April 28, the 2nd Conference of DIY Stores & Exhibition of Tools and Building Materials was successfully held at the Technopolis City of Athens. Organized by Karydakis Media, the event has already become the annual gathering for the traditional home and garden market. Once again, the event brought together the full spectrum of the industry: from hardware and ironmongery stores to nurseries, agricultural products, paints, tools, and home & garden improvement equipment.
The Keynote Speaker of the Conference was Xenia Kourtoglou, Founder of Focus Bari and Resilience Expert, who passionately spoke about the critical role of Customer Experience in the sustainability and success of any business—especially in today’s highly demanding market environment. In her speech, she:
- Presented timely insights into the attitudes and needs of today’s Greek consumers.
- Highlighted how a human-centered approach and authentic connection with customers build loyalty and strengthen brand reputation.
- Shared practical tips and actionable strategies that can make a real difference for small and medium-sized businesses—even with limited resources.
See the full presentation here