Redefining beauty in Greece: Naturalness, Care and Self-Confidence in the Spotlight!

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a new National Survey on the topic: “Approaching Beauty in Greece: Perceptions, Habits & Attitudes”. The results were presented at the 48th COSMOESTETICA, and reveal that:

– Greek women recognize the value of inner beauty, however, for most, grooming remains the “key” to boosting self-confidence.
– Beauty is associated with health, naturalness and authenticity for two in three Greek women, while they also recognize the importance of improvement and anti-aging.
– Greek women, especially younger ages, invest heavily in their beauty and self-care, seeking the right balance of naturalness and confidence.
– One in two express a positive attitude towards cosmetic dermatological interventions, while they appear more cautious towards cosmetic plastic surgery.
– But grooming is no longer just a woman’s business, as one in three men systematically follows a skin care routine, marking a new era in self-care.

See the whole survey presentation here