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FOCUS BARI- Affiliate Partner of YouGov in Greece

As of June 1, 2020, Focus Bari is the Affiliate Partner of YouGov in Greece

After 32 years of successful operation in the Greek market, and enjoying an international reputation, we proceeded boldly, during the difficult, pandemic 2020, in accepting the honoured invitation of YouGov, the most rapidly growing online research & data analytics group, which chose us to become their affiliate partner in Greece.

The common element in our vision is the word “connection”. Through this strategic partnership we empower the connection of our customers’ brands with their own customers—the consumers, while connecting Greece with an international online research network, which “listens to the voice” of 17 million people in 55+ countries worldwide!

Taking this step, we make a leading move once again, positioning our company and our industry at the next level. Living Consumer Intelligence is what we are offering via YouGov products: an ever-growing source of constantly evolving, connected intelligence: 

  • Explore: Answers you need from your audience – from syndicated data and in-depth custom research to quick surveys and polls.
  • Plan: Unlock the most complete profile of your audience, with over a million data points.
  • Activate: Supercharge campaigns with precision targeting and unmissable advertising.
  • Track: Continuously monitor what your audience thinks about brands, campaigns and your competition with daily updates.

Find out more about BrandIndex (link) and Profiles (link), two outstanding tools which support your decision making for your brand making the most of a huge wealth of data and insights stemming from one unique source: your consumer, whom we follow on a daily basis!

Plan & Track

Through our partnership with YouGov, we have launched in Greece the unique Plan & Track solution system, allowing all business decisions to be taken risk-free, though the “eyes and heart” of each brand’s target group.

The combination of these two outstanding tools, supports all your business steps, making the most of a huge wealth of data and insights stemming from one unique source: your consumer, with whom we communicate and follow on a regular, daily basis!

YouGov BrandIndex daily measures the public’s perception of hundreds of sectors and thousands of brands around the globe. YouGov’s syndicated brand tracking helps you measure brand health, monitor growth and track advertising campaigns to create an unbeatable strategy.

Tracking brands in Greece since 2020 in several sectors and giving you access to new data on a weekly basis but also historical data since the commencement of the measurements, you can strategize your growth with 16 vital brand health metrics as clear KPIs. Helping you analyze and benchmark your success against your goals, your competitors, and your entire market.

Read more about YouGov BrandIndex here

YouGov Profiles makes it simple to find and understand the audience that matters to you the most, enabling you to build and customize a portrait of target consumers’ entire world with unrivaled granularity.  Also, it gives you the power to create unbeatable brand strategies based on authentic consumer intelligence.

Our profiling database , continuously updated, gives you access to thousands of demographic, psychographic, attitudinal and behavioral consumer metrics, while the combination with 16 BrandIndex KPIs allows you to make selections based on the relationship consumers have with your brand and that of your competitors.

Read more about YouGov Profiles here

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