Focusbari

Artificial Intelligence is “traveling” around the world—at different speeds of adoption, but with shared curiosity and anticipation!

Posted on October 17, 2025October 23, 2025 by focusbari_user

– International survey “Global Public Confidence” in 21 countries by the IRIS Network and Focus Bari for Greece –

Focus Bari, which represents the International Research Institutes (IRIS) network in Greece, participated in an important survey on “GLOBAL PUBLIC CONFIDENCE” concerning critical issues of our time. The survey was designed and implemented on the initiative of the Network in collaboration with research institutions from 21 countries.
The findings presented in this publication: “Global Trends and Perceptions of Artificial Intelligence” reveal:

Artificial Intelligence (AI) is now a global issue: More than 8 out of 10 people worldwide have heard of AI and its applications – with Greece moving at the same pace as the international average.
Being informed does not always mean understanding: Although most people are familiar with the term, only 1 in 3 say they understand what AI is and how it works – with significant differences from country to country.
AI is gradually entering everyday life, but more slowly in the workplace: People around the world are using it more and more in their personal lives, but its professional use remains limited – with varying degrees of adoption by country and Greece following the international trend.
Greeks are “divided” on AI:
Three trends emerge, according to FOCUS BARI’s longitudinal study on AI – the positive, the cautious (positive under certain conditions) and a group that remains negative, expressing concern and distrust about its implications.

See the whole survey presentation here

Global crisis of confidence and growing crisis in households: Climate of uncertainty for national economies and citizens!

Posted on September 30, 2025October 2, 2025 by focusbari_user

– International survey “Global Public Confidence” in 21 countries by the IRIS Network and Focus Bari for Greece –

Focus Bari, which represents the international IRIS (International Research Institutes) network in Greece, participated in an important survey on “GLOBAL PUBLIC CONFIDENCE” concerning critical issues of our time.

The survey was designed and implemented on the initiative of the Network in 21 countries. The findings presented in this publication: “Global Perceptions and Concerns about the Economy: Trends and Challenges”, were combined with Greek data from YouGov Profiles and reveal the following:

International crisis of confidence: Six out of ten citizens worldwide believe that their countries are moving in the wrong direction – in Greece, pessimism is even more pronounced.
Global recession and uncertainty: One in two sees their national economy weakening; in Greece, concern is more widespread, with the majority saying they are already experiencing a recession.
Pressure on households – cuts in everyday spending: The high cost of living is leading to widespread cutbacks, mainly in clothing, eating out, and food. Although this is a common phenomenon, the intensity varies from country to country, with Greece among the countries with the largest cuts.
Low confidence and insecurity among Greeks: Only one in four Greeks say they can cope with a personal financial crisis, while citizens are more cautious than ever in managing their finances.

See the whole survey presentation here

“Social media, e-shopping & ChatGPT – The dynamic digital everyday life of Greeks”

Posted on September 15, 2025September 17, 2025 by focusbari_user

– The new edition of Focus on Tech Life Tips by Focus Bari –

According to the new edition of Focus on Tech Life by Focus Bari, which has been conducted nationwide since 1995, in combination with data from YOUGOV profiles and the Pan-Hellenic Survey on the use of Artificial Intelligence (AI) tools and Voice.AI, the following observations can be made:

-Universal and intense online activity: Almost all users connect daily via smartphone, with an average time of 131 minutes per day, while 16-24 year olds reach 168 minutes.

-ChatGPT in the spotlight: 3 out of 5 Greeks are already entering the world of AI, with women and those aged up to 44 leading the trend.

-Explosion of e-shoppers: 8 out of 10 Greeks have made online purchases in the last six months, with debit cards being the primary payment method.

-Social media lovers: Women online dominate social media (95%), surpassing men and continuously reinforcing the trend.

-Digital gap & concerns: Women and people aged 50+ are concerned about the social impact of technology, while young people are driving digital developments.

See the whole survey presentation here

Greece in the age of VOICE AI: Trust or Hesitation?

Posted on September 2, 2025September 2, 2025 by focusbari_user

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, as part of its strategy to monitor Greeks’ attitudes towards Artificial Intelligence and new technologies over time, conducted a nationwide survey on behalf of Yuboto on Voice AI and the use of AI tools.
The results of the survey were presented at the “AIVOLUTION” conference, as part of a special event on VOICE AI and its developments, at Technopolis in Gazi, with the participation of a large number of companies. More specifically, the findings reveal:

⦁ Artificial Intelligence – Skepticism yes, use no: The social image of AI remains unclear, but 3 out of 5 Greeks say they use at least one AI tool.

⦁ AI & Career: Growing adoption and recognition of AI as a tool for professional development, with CHATGPT dominating, although many express concern about the possibility of their jobs being replaced by AI.

⦁ Voice AI = IVR? For most Greeks, their first contact with Voice AI is mainly through telephone service, but many still confuse it with the old, automated IVR.

⦁ Division in telephone conversations with VOICE AI: The public is divided into
three equal parts (positive – conditional – negative) regarding the comfort of communicating with a Voice AI instead of a human.

⦁ Acceptance out of necessity, not desire: Citizens are willing to adopt Voice AI if it proves to be fast, accurate, and understandable—
effectiveness is the key to its success.

See the whole survey presentation here

Summer “low-key” for 1 in 4 Greeks – but expectations for relaxation and meaning remain bright!

Posted on July 16, 2025 by focusbari_user

Summer “low-key” for 1 in 4 Greeks –

but expectations for relaxation and meaning remain bright!

– New Pan-Hellenic Summer Survey by Focus Bari –

Focus Bari’s new Pan-Hellenic Survey, with data from YOUGOV Profiles, sheds light on the habits, choices and trends that characterize this summer.More specifically:

⦁ 1 in 4 Greeks will not go on holiday this year, mainly due to uncertainty and financial constraints.

⦁ Clean beaches, a calm atmosphere and affordable prices are the main selection criteria, while natural beauty and local gastronomy play a catalytic role.

⦁ Average holiday cost: 446€ per person | Average duration: 9 days – Greeks squeeze time and expenses, with almost 50 euros per day per person without giving up the need for rest.

⦁ For Greeks, holidays mean authenticity, intimacy, mental uplift and not total offline, at least for one in three!

See the full survey here

«We wish you a carefree summer, wherever you go, whatever you do»
Our company will be closed from 11-23/8»

Greeks in the pulse of the digital era: From the like to the social image and a little… social media “stalking”!

Posted on July 4, 2025 by focusbari_user

Greeks in the pulse of the digital era:
From the like to the social image and a little… social media “stalking”!

– The new edition of Focus on Tech Life Tips by Focus Bari –

According to the new edition of Focus on Tech Life by Focus Bari, conducted nationwide since 1995, combined with data from YOUGOV profiles, the following can be observed:

⦁ Universal access to the internet: 95% is connected every day with the over 65s recording a rapid increase.

⦁ Absolute domination of the smartphone on the digital map of the country.

⦁ Online shopping at its peak: More than two in three have shopped online at least once in the last six months, with a dramatic rise in the 45+ age group

⦁ Internet: a place of communication but also a “mirror”: 1 in 4 admit to carefully curating their online image, while 1 in 3 admit to having “peeked” at other users’ profiles in the past!

See the whole survey presentation here

From “Thanks a lot” to “Sorry”: customer service is changing face and what’s left is how to make the customer feel!

Posted on June 24, 2025June 24, 2025 by focusbari_user

From “Thanks a lot” to “Sorry”: customer service is changing face and what’s left is how to make the customer feel!

New nationwide survey “Customer Experience Stories” by Focus Bari

Focus Bari’s new nationwide survey “CX Stories: authentic customer experiences”, conducted every Spring and Fall, captures authentic customer experiences through real-life incidents. Specifically, in this wave, it is observed:

– Experiences are shared and become conversations: Two out of three Greeks consult reviews before making any purchase. Experiences whether positive or negative – circulate from word of mouth, shaping images and decisions.

– Positive experiences stand out, negative ones are not forgotten: The good service moments were more frequent, more vivid and associated with care, kindness and human contact. In contrast, the negative ones, although present, focused on indifference, delay or rudeness.

– The exceptional experience is not random, it is built and based on 5 pillars: speed, error recovery, exceeding expectations, emotional connection and caring. At the core, understanding the customer and being genuinely caring.

– AI helps, but does not replace: Greeks acknowledge the immediacy and continuous availability it offers, but remain wary when the human factor is absent, especially in complex situations…

See the whole presentation of the “CX Stories” A wave 2025 here

Digital transition with a focus on people, ethical consistency and transparency: The main demands of Greeks from modern businesses!

Posted on June 10, 2025June 10, 2025 by focusbari_user

New nationwide survey by Focus Bari (issue B):

Focus Bari, in order to capture the current needs of consumers towards the businesses of the future, conducted a survey on behalf of TOTAL BUSINESS entitled: “(Re)Defined: what Greeks expect from the businesses of the future”.

The results of the survey were presented at the conference “The BIG P”, at the Athens Conservatory, with wide participation of businesses and institutions. The findings record the messages consumers send to businesses around seven key pillars of new entrepreneurship. More specifically, in the second issue, they include:

Voice with substance: Citizens want businesses to be active participants in socio-political challenges, free from expediency.
Ethics & Transparency as a prerequisite for trust: Society demands honesty, ethical values and practical social responsibility from the businesses of the future: employment opportunities, inclusion and accountability.
Technology is not enough: Customer experience, employee mental health and inclusion are placed at the heart of business evaluation.
Innovation is a one-way street: Citizens support innovation, while asking to maintain the human touch and support for SMEs.

See the whole survey presentation here

The Greeks demand: Authenticity, Sustainability and Communication – The new triptych for responsible business!

Posted on May 26, 2025June 24, 2025 by focusbari_user

The Greeks demand: Authenticity, Sustainability and Communication – The new triptych for responsible business!

New Pan-Hellenic Survey by Focus Bari:

Focus Bari, in order to capture the current needs of consumers towards the businesses of the future, conducted a survey on behalf of TOTAL BUSINESS entitled: “(Re)Defined: what Greeks expect from the businesses of the future”.

The results of the survey were presented at the conference “The BIG P”, at the Athens Conservatory, with wide participation of businesses and institutions. The findings record the messages of consumers to businesses around 7 key pillars of new entrepreneurship. More specifically, in Volume 1, the following are mentioned:

⦁ Social sensitivity through actions, not words: Greeks are skeptical of business when it comes to social responsibility…

⦁ The planet before profit: 3 out of 4 Greeks put environmental protection first, leaving behind the traditional logic of profitability. Sustainability is the new business must.

⦁ No more greenwashing: citizens are rejecting superficial “green” tactics. They want substance, not a sustainable image for show.

⦁ Together with the new generation, not for them: Businesses of the future owe meaningful intergenerational collaboration, empathy and purpose. Tomorrow’s leadership does not impose – it co-creates!

See the full survey here.

Xenia Kourtoglou, founder of Focus Bari, speaker at the BIG P. Conference

Posted on May 16, 2025July 30, 2025 by focusbari_user

Xenia Kourtoglou, founder of Focus Bari, speaker at the BIG P. Conference

With tremendous success and an impressive turnout of representatives and executives from all sectors of business and communication, the first Total Business conference, titled “The BIG P“, was held at the Athens Conservatory on May 16th. The event emphasized that the “big picture” lies in the vision of the future we are shaping together. To capture the contemporary expectations of consumers towards the businesses of tomorrow, Focus Bari conducted a nationwide survey on behalf of TOTAL BUSINESS, titled: “(Re)Defined: What Greeks Expect from the Businesses of the Future.” The findings were presented by Xenia Kourtoglou, revealing key messages from consumers to businesses, across the seven core pillars of modern entrepreneurship:

A Voice with Substance: Citizens want businesses to engage meaningfully in socio-political challenges, free from hidden agendas.
Ethics & Transparency as the Foundation of Trust: Society demands honesty, ethical values, and real social responsibility from future businesses — including job opportunities, inclusion, and accountability.
Technology Is Not Enough: Customer experience, employee mental health, and inclusivity are now central to business evaluation.
Innovation Is the Only Way Forward: Citizens support innovation, while also insisting on preserving human connection and supporting small and medium-sized enterprises.
Gen Z: Don’t create for the new generation — create with them.
Focuson the Human Factor: With genuine support, empowerment, and care for employees, performance can double.

See the full presentation of the survey here.