The new survey by Focus Bari and the comparison of Greece with 18 other countries conducted through the YouGov network.
High prices and inflation have a direct impact on the consumption habits of both Greeks and nationally. Consumers’ fixed income has decreased significantly forcing the majority to follow “smart shopping” techniques to save money.
See the whole survey presentation here
The new survey by Focus Bari and the comparison of Greece with 18 other countries conducted through the YouGov network.
High prices and inflation have a direct impact on the consumption habits of both Greeks and nationally. Greece ranks very high among countries that report a decline in purchasing power and high rates of concern.
See the presentation here
Going to the supermarket, Greek consumers face a wide variety of products from which they can choose the goods that best serve their needs. Many will prefer their favorite brands, but the competitive prices of private labels have seen a spectacular increase in their sales in almost all product categories.
See the presentation here
The change in the economic situation, wages and price increases are significant factors in changing Greeks’ consumer habits in all sectors.
See the presentation here
After almost 2 years of pandemic, the Greeks are going through the first year back to a normal everyday life and are called to make readjustments both in their lives but also in their home. Greeks today are faced with a multitude of issues that have a social, economic and environmental nature, which have contributed significantly on how much effort people put into changing and improving their homes.
See the presentation of the research carried out by Focus Bari for the Annual DIY & Home Improvement Conference and presented by Xenia Kourtoglou here
The Annual Survey “CX Stories” by Focus Bari reveals customers views regarding the service they receive and experiences they have with a large variety of organizations. Through their own narratives customers discuss both their “WOW” and their “OUCH” experiences, helping companies’ teams continuously improve their service.
See the presentation here
Pandemic & Financial Conditions form new shopping habits: Second-hand purchases, special offers and all forms of discounts & coupons are mostly sought after practices among Greek consumers, according to the April edition of YouGov Profiles by Focus Bari.
See the presentation here
Learn more about YouGov Profiles here
Consumption of private labels at the Greek supermarkets has skyrocketed at 94% in 2021 according to the latest study conducted by Focus Bari via the Focus Bari | YouGov private online panel. The market of private labels seems to have grown tremendously within the last twenty years, comparing results of three national studies : Το 2000, ο ένας στους δύο Έλληνες καταναλωτές (50%) αγόραζαν τακτικά/συστηματικά τουλάχιστον ένα είδος σε private label.
Key Learning : brands hold their power, provided they approach consumers with empathy in view of the squeezed economic & pandemic conditions
Read the full presentation of the study here
According to a new global survey conducted by Focus Bari | YouGov in 17 countries, the pandemic year has brought about new shopping habits as well as consumption of specific food categories and food delivery habits among the Greeks. Actually, the survey showed that:
You can see or download the full presentation of the study here
