Apart from electricity, heating petrol and car fuels, Greeks perceive prices of almost all goods and services extremely increased; as a result, they have reduced consumption of goods and services including those covering primary needs, due to insufficient income, or out of insecurity and fear for further increases. These are some of the findings of a new Focus Bari | YouGov national survey conducted in 19-26 September, 2002.
See the presentation here
On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk. The Conference was titled “Media : the New Creative” and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics. The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”
See the the full article here
See the short presentation here
Find more about YouGov BrandIndex here
Greeks are universally digital citizens according to the Focus on Tech Life Survey by Focus Bari. Internet usage has reached 95% among the population 13-74, with more than four out of five “silver adults” being online, while children aged 5-12 are also almost all online!
See the whole presentation of the latest issue of Focus on Tech Life Tips here
After two “Covid Summers” people still prefer to have local holidays than to travel abroad. Greeks in particular, prefer holidays on the beach, choosing their destination based on value for money, family & friends, yet relying a lot on technology to stay connected even when away!
See the whole presentation of YouGov Profiles by Focus Bari on Greeks Travelling & Holidays Habits & Attitudes here
The members of SEDEA elected the new Board of Directors for the years 2022-2023 during the annual General Assembly meeting, which was held on Wednesday, January 26th 2022.
Valeria Tsamis, Managing Director of FOCUS BARI was re-elected as President of the Board having served in the same position also in 2020-2021, as vice-president for 6 years (2014-2019) and being an active Board member since 2003. Her re-election is and honor but also a commitment to continue contributing to SEDEA and his members and to the market research & opinion polling industry in Greece.
The new SEDEA BoD consists of:
Alternate Board Member: Dorina Fydani (NIELSENIQ)
See more about SEDEA and its activities here
All Greeks have gone online, with the “silver age of 65-74” growth their relationship with the digital, social & e-commerce world intensively, during the last couple of years.
See the new issue of Focus on Tech Life Tips here
Discover how Greeks view advertising nowadays: do they engage or pay attention to ads, and which ones? Do they appreciate personalized ads, or do they avoid them? See the new presentation of the Profiles Survey by Focus Bari | YouGov here
Severe reductions/cutdowns on basic, necessary expenses are reported by Greeks, in view of the climbing prices in electricity, car and heating petrol, supermarket items, food and beverages. See the analytical report here
