Valeria Tsamis, Managing Director Focus Bari & President of SEDEA was present at the annual ESOMAR congress entitled: “SUPER CHARGE” which took place in Amsterdam, on September 10-13/2023.

This year’s congress was attended by over 1,100 delegates from 78 countries in physical presence and attended online by over 1,500 Market Research professionals from around the world. The conference – in the context of the rapid development of new technologies and constant challenges – focused on topics such as the ability of insights to “supercharge” brands, the acceleration of sustainability, understanding Gen Z, leveraging the metaverse and artificial intelligence and connecting disparate data to “supercharge” people’s understanding.

On Sunday 10/3, before the official start of the Congress, the ESOMAR Associations Leaders Summit took place, where Valeria Tsamis participated representing SEDEA which earlier this year had signed a Partnership Agreement with Esomar to strengthen the co-operation between the two parties.

At the closing of this year’s congress, it was announced that Greece will be the host country of this important for the Market Research industry international event, in September 2024!