Category: Latest News

The members of SEDEA elected the new Board of Directors for the years 2024-2025 during the annual General Assembly meeting, which was held on Wednesday, January 24^th  2024.

Valeria Tsamis, Managing Director of FOCUS BARI was re-elected as President of the Board having served in the same position also in 2020-2021 & 2022-2023, as vice-president for 6 years (2014-2019) and being an active Board member since 2003. Her re-election is and honor but also a commitment to continue contributing to SEDEA and his members and to the market research & opinion polling industry in Greece.

The new SEDEA BoD consists of:

• Valeria Tsamis (Focus Bari) – President
• Angela Stathopoulou (Metron Analysis)– VicePresident
• Kostas Sigalos (Global Link) – General Secretary
• Dorina Fydani (NielsenIQ) – Treasurer
• Raphael Soustiel (DataPower) – Member

Alternate Board Member: Lela Charavgi (Kantar)

See more about SEDEA and its activities here

The Coffee Business Awards 2023 ceremony organized by Ethos Media and simultaneously watched via streaming by Live On took place on December 15, 2023 at Apollon Divani Palace Kavouri with great success and 500+ managers of the Cafe chain market and the wider catering sector. Xenia Kourtoglou presented the main trends in coffee buying and consumption habits among the Greek public, as well as the degree of loyalty, selection criteria and criteria for abandoning consumers’ favorite Cafe, emphasizing the enormous importance of service and the overall customer experience.

With leading international speakers and a cumulative participation of all industry and retail executives in home construction and decoration, the 14th DIY & Home Improvement Conference took place on November 29, 2023 at the Benaki Museum amphitheater. For the fifth year in a row, Xenia Kourtoglou was an invited Keynote Speaker to provide, through her presentation, the latest trends in the Greek market and society in general, which constitute valuable information for every modern business. Titled “Insights into the Modern Greek Society”, Xenia Kourtoglou covered the relationship of the Greek public with technology and AI, the social issues and trends that directly affect home purchases, as well as a short “psychogram” of the 4 generations that co-exist in today’s society and work environments and are called to cooperate and co-exist harmoniously for all!

See Xenia Kourtoglou’s presentation here

The third Symposium on Fish Farming with the theme “Transformation and resilience of Greek fish farming towards a socially acceptable and environmentally sustainable development” was concluded on December 27, 2023 at the Ledra Marriott with great success, massive participation of delegates and the presence of representatives of the political space and institutions. The Symposium is under the auspices of the Ministry of Agricultural Development and Food, the University of Patras and with the support of HAPO. Xenia Kourtoglou was the guest speaker, as Focus Bari has systematically conducted research on the consumption of farmed fish from 1994 until recently: especially for Symposium 2023, Focus Bari designed and implemented an exclusive survey that revealed particularly interesting facts about the temporal relationship of the Greeks with fish, combined with the evolving conditions of the market and the society, which are related and directly affect the eating habits and choices of the public.

The awarding of the Prix de Beaute 2023 took place on November 21, 2023 at the Grande Bretagne Hotel, with great success and a large attendance of executives from all over the cosmetics/beauty products industry. This institution, which started with the initiative of Votre Beaute magazine in 2000, is the only one which involves consumers and beauty experts’ voting in highlighting the products that are awarded, through research conducted by Focus Bari, and the results of which are made available to the contestants in full transparency. Xenia Kourtoglou, Founder of Focus Bari, honored the event with a greeting at the beginning of the evening, emphasizing the importance and credibility of these awards, congratulating the products that stood out, among which were several new Greek brands.

 

Completing 35 years of successful progress in the Greek market and with international relations and recognition, our team celebrated its birthday in a meeting full of emotion, love and immense joy for the imprint that these 35 years leave in our hearts, filling them with strength and enthusiasm for the years to come! In these 35 years, Focus Bari has “written history” in the market of Media, Communication, Technology, Digital & e-commerce, Telecommunications, Energy and many other sectors, establishing metrics that consitute the “currency” of the market. With thousands of projects, millions of interviews with all kinds of people and professionals, Focus Bari is the “lovebrand” in the Research market, with a signature synonymous with reliability. With such a legacy, let’s continue tirelessly for the future!

A new institution established in the international telecommunications market, is the Antonio Meucci Global Telco Awards by Morethan160! With entries and sponsors from the largest telcos internationally, and with a Jury consisting of a group of prominent figures in Telecommunications, Communication and International Business, the final award ceremony took place on 20 September 2023 in Madrid, alongside the work of the Global Annual Telcos Conference.

At the ceremony that took place at the Teatro Goya in Madrid, more than 450 high-ranking executives attended, and Xenia Kourtoglou, as a judge, awarded the first prize in the “Avant Garde Marketing” category to the HEXA company.

The Antonio Meucci Telco Awards will be repeated every year, reliably sealing excellence in this very important area.

Valeria Tsamis, Managing Director Focus Bari & President of SEDEA was present at the annual ESOMAR congress entitled: “SUPER CHARGE” which took place in Amsterdam, on September 10-13/2023.

This year’s congress was attended by over 1,100 delegates from 78 countries in physical presence and attended online by over 1,500 Market Research professionals from around the world. The conference – in the context of the rapid development of new technologies and constant challenges – focused on topics such as the ability of insights to “supercharge” brands, the acceleration of sustainability, understanding Gen Z, leveraging the metaverse and artificial intelligence and connecting disparate data to “supercharge” people’s understanding.

On Sunday 10/3, before the official start of the Congress, the ESOMAR Associations Leaders Summit took place, where Valeria Tsamis participated representing SEDEA which earlier this year had signed a Partnership Agreement with Esomar to strengthen the co-operation between the two parties.

At the closing of this year’s congress, it was announced that Greece will be the host country of this important for the Market Research industry international event, in September 2024!