The Coffee Business Awards 2023 ceremony organized by Ethos Media and simultaneously watched via streaming by Live On took place on December 15, 2023 at Apollon Divani Palace Kavouri with great success and 500+ managers of the Cafe chain market and the wider catering sector. Xenia Kourtoglou presented the main trends in coffee buying and consumption habits among the Greek public, as well as the degree of loyalty, selection criteria and criteria for abandoning consumers’ favorite Cafe, emphasizing the enormous importance of service and the overall customer experience.