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​Insights & Trends

​Insights & Trends

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18 / 102022Greeks and Climbing Prices – October 2022

Apart from electricity, heating petrol and car fuels, Greeks perceive prices of almost all goods and services extremely increased; as a result, they have reduced consumption of goods and services including those covering primary needs, due to insufficient income, or out of insecurity and fear for further increases. These are some of the findings of a new Focus Bari | YouGov national survey conducted in 19-26 September, 2002.

See the presentation here

07 / 092022Focus On Tech Life Tips: January-June 2022

Greeks are universally digital citizens according to the Focus on Tech Life Survey by Focus Bari.  Internet usage has reached 95% among the population 13-74, with more than four out of five “silver adults” being online, while children aged 5-12 are also almost all online!

See the whole presentation of the latest issue of Focus on Tech Life Tips here

02 / 082022Greeks holidays & travelling

After two “Covid Summers” people still prefer to have local holidays than to travel abroad.  Greeks in particular, prefer holidays on the beach, choosing their destination based on value for money, family & friends, yet relying a lot on technology to stay connected even when away!

See the whole presentation of YouGov Profiles by Focus Bari on Greeks Travelling & Holidays Habits & Attitudes here

19 / 072022Alternative means of transport

Greek drivers score third in Europe in daily car usage, yet costs of fuels, car maintenance and environmental protection lead them to switching to alternative transportation methods. See the results here

30 / 062022Focus On Tech Life Tips: January – March 2022

All Greeks have gone online, with the “silver age of 65-74” growth their relationship with the digital, social & e-commerce world intensively, during the last couple of years.

See the new issue of Focus on Tech Life Tips here

18 / 052022Advertising through consumers’ eyes

Discover how Greeks view advertising nowadays: do they engage or pay attention to ads, and which ones?  Do they appreciate personalized ads, or do they avoid them?  See the new presentation of the Profiles Survey by Focus Bari | YouGov here

20 / 042022Greeks and the climbing prices

Severe reductions/cutdowns on basic, necessary expenses are reported by Greeks, in view of the climbing prices in electricity, car and heating petrol, supermarket items, food and beverages. See the analytical report here

13 / 042022Greeks Cars and Motoring Attitudes

Greeks perceive electric cars to comprise the future of the car industry; according to the latest trends regarding Greeks’ attitudes towards cars, safety, economy and convenience for the whole family are the major criteria for selecting a car model.

See the presentation of the Profiles Survey by Focus Bari | YouGov regarding cars & motoring here

Learn more about YouGov Profiles here

05 / 042022Study on shopping and offers

Pandemic & Financial Conditions form new shopping habits: Second-hand purchases, special offers and all forms of discounts & coupons are mostly sought after practices among Greek consumers, according to the April edition of YouGov Profiles  by Focus Bari.

See the presentation here

Learn more about YouGov Profiles here

21 / 032022Study on Ad Blockers in Greece

According to the National Study Profiles by Focus Bari | YouGov, more than one in two Greeks have installed/use an ad blocker either in their browser or their mobile, and this proportion reaches two out of three among the younger age groups; main reasons are to avoid annoying/intrusive adverts, viruses/malwares and enhance safety.

See the presentation here

Learn more about YouGov Profiles here

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