On September 22, 2022, an extremely successful conference took place at OTE Academy, Athens, organized by Boussias Communications and Mediarisk.   The Conference was titled “Media : the New Creative”  and touched upon a series of topics concerning the complexity and increased demands from media strategies and tactics.  The Conference’s basic question was “how can we be adequately effective in view of the current media scene which involves both traditional and new/social media, how can we deal with the speed with which this scene changes day by day, and which metrics should we use in order to measure our effectiveness?”

See the the full article here

See the short presentation here

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