In the context of its nationwide activities, the Hellenic Institute of Customer Service organized a one-day event in Trikala Thessaly in collaboration with Plushost in order to promote the importance of the Customer Experience for businesses. Xenia Kourtoglou, spoke about the Power of Customer Experience, which is a central mission for every organization, presenting data from the Greek market and Greek society, which familiarize businesses with modern consumer demands, mindset, habits, and expectations. In her speech, Kourtoglou highlighted the ever-increasing relationship consumers have with technology, and presented strategies to help all organizations develop a CX culture as well as practical steps to continuously improve the customer experience they offer.

See the whole presentation of Mrs. Kourtoglou here