Focus Bari Keynote Speech

With the participation of representatives from all businesses involved in DIY and home renovation, the 16th DIY & Home Improvement Conference was held at the Benaki Museum on November 12th, 2025.

Xenia Kourtoglou of Focus Bari presented Greeks’ relationship with their homes and property, sharing insights on the profile of Greek households, the age of Greek residences, and the overall investment in home renovations—tracking the evolution of the entire market.

A particularly noteworthy trend is the increasing inclination of Greeks to renovate properties in order to offer them for short-term or long-term rental, demonstrating that this type of investment yields solid returns.

See  Xenia Kourtoglou’s full presentation here