Beauty & Self-Expression in the Digital Age: The Attitudes of Greek Women

New Nationwide Survey by Focus Bari:

Focus Bari, in order to investigate and understand contemporary perceptions of beauty in Greece, conducted a National Survey, the results of which were presented at the 48th COSMOESTETICA. This publication also includes data from YouGov Profiles, which reveal:

– Beauty, fashion and wellness stand out as the most popular online destinations for Greek women, with trends in the health and wellness sector constantly gaining ground.
– Greek women’s digital shopping carts are filled with fashion, beauty and gadgets, reflecting contemporary market priorities.
– Greek women are informed about new trends and beauty products mainly through social media and influencers, with the influence of digital platforms being stronger on the younger ones.
– Quality and safety remain non-negotiable, the most timeless important criteria for Greek women when choosing beauty products, remaining loyal to what they know and trust, but with room for change.
– The popularity of filters in the photos they upload to social media is universal, with younger women accepting them as normal, while mature ones are more hesitant to use them.

See the whole survey presentation here