The 1st Conference & Exhibition of Building Materials Stores, organized by “Mastoremata” magazine of Karidakis Company, took place at the Technopolis of the Municipality of Athens. Xenia Kourtoglou was invited as an “inspirational” speaker, presenting “Insights into Contemporary Greek Society” to help businesses comprehensively understand their potential consumers, fostering empathy and a holistic view of whom they are targeting with their products and services. During her speech, the presenter explored various aspects of daily life, mindset, habits, and challenges faced by Greek citizens today, providing valuable insights into consumption habits, expectations from the organizations they deal with, household and family matters, while highlighting the generational gap evident in today’s society and workplaces. The audience was enthusiastic about Ms. Kourtoglou’s speech, finding it exceptionally interesting, useful, and valuable in guiding strategies that help businesses successfully navigate the continuous changes brought about by modern global and local developments.

See Xenia Kourtoglou’s presentation here