The Applia 2024 Conference took place with great success on February 26, 2024 at the Grande Bretagne Hotel in Athens.  More than 230 leaders of the electrical appliances market and the large retailers attended the conference, where top speakers from the academia, the retail and the AI/technology community presented the current status, challenges, and future developments of consumers, society and the market.  Xenia Kourtoglou, Founder of Focus Bari, presented the latest trends in Greeks’ relationship with technology, the current societal challenges and the findings of a national survey conducted exclusively for the conference.  In her presentation, Xenia Kourtoglou underlined the current “Tech Gaps”, “Society Gaps” and “Loyalty Gaps” currently observed according to Greek consumers attitudes and habits.

You can see the whole presentation here