Xenia Kourtoglou Presents the Focus Bari CX Stories

The CX Summit, organized annually by Boussias and EIEP, was successfully completed on Thursday, February 26, 2026, at the OTEAcademy Amphitheatre, confirming its role as the leading gathering for CX leaders and senior executives.  In an environment where data and AI are redefining everything, the conference highlighted best practices for transitioning from simple metrics to early experience signals and real business impact. With a strong emphasis on organizational culture and the practical application of innovative tools, the CX Summit provided essential knowledge for those who view customer experience as an investment of long-term value.

In the opening session, Xenia Kourtoglou delivered a keynote presentation on the Focus Bari Customer Experience Stories — a nationwide study conducted systematically twice a year since 2017. The research captures both the outstanding and the painful experiences Greek consumers live through within a six-month period with any organization, of any size and sector, narrated in their own words.  In her speech, Xenia Kourtoglou referred to the power of “social discussion,” highlighting the significant role that ratings, reviews, and consumer comments play today in influencing purchasing choices and decisions. Through real-life experience stories, she demonstrated how authentic customer experiences serve as valuable guidance for companies on how to build and continuously improve the customer experience they offer.