Xenia Kourtoglou Discusses the Future of Media

The ALPHA FORUM – 1st Athens Media & Communications Summit brings together leading figures from the worlds of media, business, technology, strategic communications, and academia to explore the forces reshaping information, influence, and trust.

As part of the event, Xenia Kourtoglou of Focus Bari participated in a panel discussion entitled “The Media–Brands–People Triangle: Who Shapes Communication Today?”

She explored how Greek citizens and consumers access information, connect with others, and entertain themselves today; how their relationship with the media has evolved over recent decades; and how technology and mobile internet have transformed the way people consume media and information.  Drawing on her 30 years of experience in the media industry and her strategic perspective, Xenia highlighted key directions for media businesses and the evolving communication strategies that brands need to adopt to remain relevant and connected with their audiences.

Her contribution to the discussion was particularly well received by the audience, underlining the value of a broader perspective grounded in the systematic study of human behaviour and social change.