Focus Bari Maps the Destination Wedding Market in Greece

With outstanding success and the participation of destination wedding professionals from around the world who specialize in weddings in Greece, the Destination Wedding Forum 2026 was held at Aigli Zappeiou.

For the occasion, Focus Bari designed and conducted an exclusive research study that, for the first time, captured the size and structure of Greece’s destination wedding market.  Xenia Kourtoglou, Founder of the company, presented the findings of this important research project, revealing both the scale and significance of the market for Greece, as well as the key conditions and opportunities for its further growth and development.

The insights presented strongly resonated with attendees and institutional leaders, offering valuable inspiration for strategic thinking and action, with the shared goal of establishing Greece as an even stronger global destination for couples seeking to transform their wedding into a truly unforgettable experience.

See the full presentation here