Xenia Kourtoglou Keynote Speaker at Pet Congress 2026

Pet Congress 2026 was successfully hosted at OTE Academy, bringing together professionals from across the entire companion animal and pet care industry. Xenia Kourtoglou, founder of Focus Bari delivered a compelling keynote presentation on “Resilience in Entrepreneurship,” sharing valuable insights into the evolving pet market while exploring the unique relationship between Greeks and their companion animals.

Her speech also emphasized the strategic importance of customer experience as one of the most powerful and enduring USPs for organizations operating in times of uncertainty and intense competition. The audience highly appreciated the presentation, which concluded with practical and actionable tips on how businesses can build, nurture, and further develop a customer-centric culture that truly places the customer at the heart of the organization.

See the full presentation here.