Focus Bari at the MINDS: SEDEA Market Research Forum 2025

On 27 November 2025, the first MINDS: SEDEA Market Research Forum took place at the historic Sarogleio Mansion, marking the launch of a new annual platform for dialogue on the future of Market Research in Greece. Focus Bari was represented by Valeria Tsamis, who delivered the conference’s opening keynote in her capacity as President of SEDEA, Katerina Moschandreou, as well as additional members of our team who attended the Forum.

Katerina presented, together with Mastercard, the joint case study “KYKLOI by Priceless: How a purposeful initiative came to life”, showcasing how a socially meaningful initiative can be designed and activated with real impact.

The Forum highlighted the vital role of research in today’s data-driven and AI-powered landscape, while exploring the opportunities and challenges emerging from technological advancement, evolving methodologies, and the growing importance of transparency and quality standards. Discussions also focused on the need for certified, accountable research practices that reinforce trust among citizens, clients and institutions.

MINDS 2025 set a strong foundation for a new institutional event—one that aims to bridge technology with human insight, and to reaffirm the role of Market Research as a driver of progress for businesses and society.