Digital transition with a focus on people, ethical consistency and transparency: The main demands of Greeks from modern businesses!

New nationwide survey by Focus Bari (issue B):

Focus Bari, in order to capture the current needs of consumers towards the businesses of the future, conducted a survey on behalf of TOTAL BUSINESS entitled: “(Re)Defined: what Greeks expect from the businesses of the future”.

The results of the survey were presented at the conference “The BIG P”, at the Athens Conservatory, with wide participation of businesses and institutions. The findings record the messages consumers send to businesses around seven key pillars of new entrepreneurship. More specifically, in the second issue, they include:

Voice with substance: Citizens want businesses to be active participants in socio-political challenges, free from expediency.
Ethics & Transparency as a prerequisite for trust: Society demands honesty, ethical values and practical social responsibility from the businesses of the future: employment opportunities, inclusion and accountability.
Technology is not enough: Customer experience, employee mental health and inclusion are placed at the heart of business evaluation.
Innovation is a one-way street: Citizens support innovation, while asking to maintain the human touch and support for SMEs.

See the whole survey presentation here