With the presence of two Ministers—Digital Governance Minister Mr. Dimitris Papastergiou and Health Minister Mr. Adonis Georgiadis—and a large turnout of companies involved in e-commerce and digital marketing, the annual SEDE (Association of Internet Companies of Greece) meeting was held on April 17, 2024, at a central hotel in Athens. Xenia Kourtoglou was the invited speaker with the title “Online-Offline: Two Different Worlds?” revealing through historical research data the current relationship of Greeks with the internet, social networks, digital communication, and e-commerce, and describing in detail the continuous alternation between the digital and offline worlds in daily life. The speaker emphasized the need for internet businesses to systematically listen to both consumer habits and the ever-increasing needs of their clients, acting as expert communication advisors at a 360 level, with a holistic business perspective.

See Xenia Kourtoglou’s presentation here