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​Insights & Trends

​Insights & Trends

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30 / 112022Greeks & Home: an evolving relationship

After almost 2 years of pandemic, the Greeks are going through the first year back to a normal everyday life and are called to make readjustments both in their lives but also in their home. Greeks today are faced with a multitude of issues that have a social, economic and environmental nature, which have contributed significantly on how much effort people put into changing and improving their homes.

See the presentation of the research carried out by Focus Bari for the Annual DIY & Home Improvement Conference and presented by Xenia Kourtoglou here

 

02 / 112022Customer Service week survey for HICS

The Annual Survey “CX Stories” by Focus Bari reveals customers views regarding the service they receive and experiences they have with a large variety of organizations.  Through their own narratives customers discuss both their “WOW” and their “OUCH” experiences, helping companies’ teams continuously improve their service.

See the presentation here

18 / 102022Greeks and Climbing Prices – October 2022

Apart from electricity, heating petrol and car fuels, Greeks perceive prices of almost all goods and services extremely increased; as a result, they have reduced consumption of goods and services including those covering primary needs, due to insufficient income, or out of insecurity and fear for further increases. These are some of the findings of a new Focus Bari | YouGov national survey conducted in 19-26 September, 2002.

See the presentation here

07 / 092022Focus On Tech Life Tips: January-June 2022

Greeks are universally digital citizens according to the Focus on Tech Life Survey by Focus Bari.  Internet usage has reached 95% among the population 13-74, with more than four out of five “silver adults” being online, while children aged 5-12 are also almost all online!

See the whole presentation of the latest issue of Focus on Tech Life Tips here

02 / 082022Greeks holidays & travelling

After two “Covid Summers” people still prefer to have local holidays than to travel abroad.  Greeks in particular, prefer holidays on the beach, choosing their destination based on value for money, family & friends, yet relying a lot on technology to stay connected even when away!

See the whole presentation of YouGov Profiles by Focus Bari on Greeks Travelling & Holidays Habits & Attitudes here

19 / 072022Alternative means of transport

Greek drivers score third in Europe in daily car usage, yet costs of fuels, car maintenance and environmental protection lead them to switching to alternative transportation methods. See the results here

30 / 062022Focus On Tech Life Tips: January – March 2022

All Greeks have gone online, with the “silver age of 65-74” growth their relationship with the digital, social & e-commerce world intensively, during the last couple of years.

See the new issue of Focus on Tech Life Tips here

18 / 052022Advertising through consumers’ eyes

Discover how Greeks view advertising nowadays: do they engage or pay attention to ads, and which ones?  Do they appreciate personalized ads, or do they avoid them?  See the new presentation of the Profiles Survey by Focus Bari | YouGov here

20 / 042022Greeks and the climbing prices

Severe reductions/cutdowns on basic, necessary expenses are reported by Greeks, in view of the climbing prices in electricity, car and heating petrol, supermarket items, food and beverages. See the analytical report here

13 / 042022Greeks Cars and Motoring Attitudes

Greeks perceive electric cars to comprise the future of the car industry; according to the latest trends regarding Greeks’ attitudes towards cars, safety, economy and convenience for the whole family are the major criteria for selecting a car model.

See the presentation of the Profiles Survey by Focus Bari | YouGov regarding cars & motoring here

Learn more about YouGov Profiles here

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