-The new edition of Focus on Tech Life Tips by Focus Bari–

According to the new edition of Focus on Tech Life by Focus Bari, which has been conducted nationwide since 1995, the following trends are observed:

⦁ A remarkable increase in internet users aged 55+, with nearly all Greeks connecting daily via smartphone.

⦁ Content creation via mobile has become a daily habit: Three out of five Greeks use their mobile phones daily to take photos, while more than two out of five create videos.

⦁ Women “dominate” online shopping and are driving the rise of social media.

⦁ Influencers and celebrities are gaining increasing influence over Greek consumer behavior, with the younger generation being the most affected.

See the whole survey presentation here